The Small Big

The small BIG PDF
Author: Steve J. Martin
Publisher: Hachette UK
ISBN: 1455584231
Size: 50.54 MB
Format: PDF
Category : Self-Help
Languages : en
Pages : 256
View: 5092

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At some point today you will have to influence someone - your boss, client, spouse, or even your friends. What is the smallest change you can make to your request that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, it is increasingly the small changes that you make that lead to the biggest differences. In the last few years, more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. We are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.

                                             PDF
Author: Robert B. Cialdini
Publisher: العبيكان للنشر
ISBN: 9960547469
Size: 17.37 MB
Format: PDF, ePub
Category : Business & Economics
Languages : ar
Pages : 348
View: 2489

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التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر

Big And The Small

Big and the Small PDF
Author: G. Venkataraman
Publisher: Universities Press
ISBN: 9788173712272
Size: 20.64 MB
Format: PDF
Category : Nuclear physics
Languages : en
Pages : 284
View: 5841

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The Small Think Big Book

The Small Think Big Book PDF
Author: Arjan Dijk, Sandeep Menon
Publisher: Arjan Dijk and Sandeep Menon
ISBN: 0989179125
Size: 45.58 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages :
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Summary The Big Secret For The Small Investor

Summary  The Big Secret for the Small Investor PDF
Author: BusinessNews Publishing
Publisher: Primento
ISBN: 2511022265
Size: 12.90 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 15
View: 3015

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The must-read summary of Joel Breenblatt's book: "The Big Secret for the Small Investor: A New Route to Long-Term Investment Success". This complete summary of the ideas from Joel Breenblatt's book "The Big Secret for the Small Investor" shows that investing in the stock market will generate the biggest long-term returns. In his book, the author reveals the different approaches to investing and why you should choose "The Big Secret Investment Strategy", which is extremely simple, yet is guaranteed to generate superior long-term returns. This summary is a must-read for any investor who wants to learn the secret to investment success. Added-value of this summary: • Save time • Understand key concepts • Expand your investment knowledge To learn more, read "The Big Secret for the Small Investor" and discover how you can guarantee long-term returns from every investment you make.

The Big Secret For The Small Investor

The Big Secret for the Small Investor PDF
Author: Joel Greenblatt
Publisher: Crown Business
ISBN: 9780307720788
Size: 23.11 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 160
View: 7076

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Let a top hedge fund manager, Columbia business school professor, former Fortune 500 chairman and New York Times bestselling author take you on a journey that will reveal the Big Secret for both individual and professional investors. Based on path-breaking new research, find out how anyone can beat the market, the index funds and the experts by following a new approach that relies on the principles of value investing, common sense and quantitative discipline. Along the way, learn where "value" comes from, how markets work, and what really happens on Wall Street. By journey's end, small investors (and even not-so-small investors) will have found their way to some excellent new investment choices.

Big Government And Affirmative Action

Big Government and Affirmative Action PDF
Author: Jonathan Bean
Publisher: University Press of Kentucky
ISBN: 0813158648
Size: 12.62 MB
Format: PDF, Docs
Category : Political Science
Languages : en
Pages : 240
View: 7025

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David Stockman, Ronald Reagan's budget director, proclaimed the Small Business Administration a "billion-dollar waste -- a rathole," and set out to abolish the agency. His scathing critique was but the latest attack on an agency better known as the "Small Scandal Administration." Loans to criminals, government contracts for minority "fronts," the classification of American Motors as a small business, Whitewater, and other scandals -- the Small Business Administration has lurched from one embarrassment to another. Despite the scandals and the policy failures, the SBA thrives and small business remains a sacred cow in American politics. Part of this sacredness comes from the agency's longstanding record of pioneering affirmative action. Jonathan Bean reveals that even before the Civil Rights Act of 1964, the SBA promoted African American businesses, encouraged the hiring of minorities, and monitored the employment practices of loan recipients. Under Nixon, the agency expanded racial preferences. During the Reagan administration, politicians wrapped themselves in the mantle of minority enterprise even as they denounced quotas elsewhere. Created by Congress in 1953, the SBA does not conform to traditional interpretations of interest-group democracy. Even though the public -- and Congress -- favors small enterprise, there has never been a unified group of small business owners requesting the government's help. Indeed, the SBA often has failed to address the real problems of "Mom and Pop" shop owners, fueling the ongoing debate about the agency's viability.

Summary It S Not The Big That Eat The Small It S The Fast That Eat The Slow

Summary  It s Not the Big That Eat the Small     It s the Fast That Eat the Slow PDF
Author: BusinessNews Publishing
Publisher: Primento
ISBN: 2511015943
Size: 55.37 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 15
View: 4887

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The must-read summary of Jason Jennings and Laurence Haughton's book: "It's Not the Big That Eat the Small...It's the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business". This complete summary of the ideas from Jason Jennings and Laurence Haughton's book "It's Not the Big That Eat the Small...It's the Fast That Eat the Slow" shows that the modern business world uses speed as the main way to differentiate themselves from their competitors. However, the companies that get this right do not have some magic formula, they are simply strategic and self-aware enough to see the factors ahead that can slow them down. In their book, the authors suggest four key elements of speed as a competitive tool in business and take the reader through reaching each objective. This summary is a practical guide to saving time and money in order to get yourself noticed. Added-value of this summary: • Save time • Understand key concepts • Expand your skills To learn more, read "It's Not the Big that Eat the Small...It's the Fast that Eat the Slow" and discover why speed is becoming the new competitive tool and why you need to master it or get left behind.

Sailing Big On A Small Sailboat

Sailing Big on a Small Sailboat PDF
Author: Jerry Cardwell
Publisher: Sheridan House, Inc.
ISBN: 1574092472
Size: 13.48 MB
Format: PDF, Docs
Category : Sports & Recreation
Languages : en
Pages : 240
View: 6925

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This guide outlines the planning, boats and accessories sailors of small sailboats need to safely embark on ambitious journeys.

A Big Splash In A Small Pond

A Big Splash in a Small Pond PDF
Author: Linda Resnick
Publisher: Simon and Schuster
ISBN: 0671798073
Size: 47.20 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 224
View: 3901

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Describes small-company culture, tells how to find prospective employers, and discusses networking and interviewing skills

Computational Mesomechanics Of Composites

Computational Mesomechanics of Composites PDF
Author: Leon L. Mishnaevsky, Jr
Publisher: John Wiley & Sons
ISBN: 9780470513187
Size: 62.89 MB
Format: PDF, Docs
Category : Technology & Engineering
Languages : en
Pages : 294
View: 3579

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Mechanical properties of composite materials can be improved by tailoring their microstructures. Optimal microstructures of composites, which ensure desired properties of composite materials, can be determined in computational experiments. The subject of this book is the computational analysis of interrelations between mechanical properties (e.g., strength, damage resistance stiffness) and microstructures of composites. The methods of mesomechanics of composites are reviewed, and applied to the modelling of the mechanical behaviour of different groups of composites. Individual chapters are devoted to the computational analysis of the microstructure- mechanical properties relationships of particle reinforced composites, functionally graded and particle clusters reinforced composites, interpenetrating phase and unidirectional fiber reinforced composites, and machining tools materials.

Macroeconomics In The Small And The Large

Macroeconomics in the Small and the Large PDF
Author: Axel Leijonhufvud
Publisher: Edward Elgar Publishing
ISBN: 1848446020
Size: 21.15 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 208
View: 4166

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Roger Farmer is to be congratulated for editing this splendid set of essays in honour of Axel Leijonhufvud. . . I am sure that most of the readers of these essays will be excited and stimulated by their contents. Economic Record This book honors the work of the influential economist Axel Leijonhufvud. His work in macroeconomics, monetary theory and European economic history has spurred great discussion over many years, and the authors of this book comprise some of the very best economists active today. The broad influence of his work is evident in the variety of subjects his readers address. The topics range from Keynesian economics and the economics of high inflation to the micro-foundations of macroeconomics and economic history. The reader will find an intriguing compilation of ideas ranging from bankruptcy and collateral debt, the macroeconomics of broken promises, interest rate setting, growth patterns of macro models, innovation history to macroeconomics with intelligent autonomous agents. Scholars and students of economic history, Keynesian economics and alternative monetary theory will be delighted with the work inspired by this influential thinker.

Don T Sweat The Small Stuff About Money

Don t Sweat the Small Stuff About Money PDF
Author: Richard Carlson
Publisher: Hachette UK
ISBN: 1401305881
Size: 46.26 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 240
View: 2508

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This #1 bestselling guide to managing your career and living comfortably with your finances reveals fascinating insights for everyone from businesspeople to those who manage the household budget. Don't Sweat the Small Stuff About Money illuminates how to: Learn more about the relationship between moods and money Be aware of what you don't know, and what you're not good at Spend the bulk of your time on the "critical inch" of your business Avoid giving away your power.