Sneaker Wars

Sneaker Wars PDF
Author: Barbara Smit
Publisher: Harper Collins
ISBN: 0061246581
Size: 53.46 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 400
View: 5150

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Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

Gender Race And Class In Media

Gender  Race  and Class in Media PDF
Author: Gail Dines
Publisher: SAGE
ISBN: 9780761922612
Size: 15.67 MB
Format: PDF, ePub, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 776
View: 5238

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Incisive analyses of mass media – including such forms as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising—enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.

The Sports Shoe

The Sports Shoe PDF
Author: Thomas Turner
Publisher: Bloomsbury Publishing
ISBN: 147428180X
Size: 58.91 MB
Format: PDF
Category : Design
Languages : en
Pages : 296
View: 2945

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The story of the sneaker's rise from the first Victorian tennis shoes to the Nike Air Max and beyond Moving from the athletic field to the shopping mall, Thomas Turner tells a fresh story of the evolution of the sports shoe against the changing landscape of society, sport, fashion, industry, and technology. The Sports Shoe takes us on a journey from the first Victorian tennis shoes to the adidas Superstar and the innovative technologies of Nike Air Max. Featuring newly uncovered archival material and historic images showcasing key personalities, vintage marketing and common perceptions of this hugely desirable product, this book is a must-have for any sneaker collector, historian of popular culture, or anyone interested in the place of athletic footwear in our lives today.

American History Through American Sports

American History Through American Sports PDF
Author: Danielle Sarver Coombs
Publisher: ABC-CLIO
ISBN: 0313379882
Size: 66.71 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 944
View: 2653

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Filled with insightful analysis and compelling arguments, this book considers the influence of sports on popular culture and spotlights the fascinating ways in which sports culture and American culture intersect.

No Logo 10th Anniversary Edition

No Logo 10th Anniversary Edition PDF
Author: Naomi Klein
Publisher: Vintage Canada
ISBN: 0307366316
Size: 41.19 MB
Format: PDF, Kindle
Category : Social Science
Languages : en
Pages : 528
View: 4337

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The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago.

Myths And Milestones In The History Of Sport

Myths and Milestones in the History of Sport PDF
Author: S. Wagg
Publisher: Springer
ISBN: 0230320813
Size: 14.49 MB
Format: PDF, Mobi
Category : History
Languages : en
Pages : 315
View: 4162

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The conventional history of sport, as conveyed by television and the sports press, has thrown up a great many apparent turning points, but knowledge of these apparently defining moments is often slight. This book offers readable, in-depth studies of a series of these watersheds in sport history and of the circumstances in which they came about.

King James

King James PDF
Author: Ryan Jones
Publisher: St. Martin's Griffin
ISBN: 1429937645
Size: 28.21 MB
Format: PDF, ePub, Docs
Category : Sports & Recreation
Languages : en
Pages : 224
View: 6957

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LeBron James is a six-foot-eight gift from the basketball heavens. For the past three years he was the undisputed finest high school player in America. He was the one NBA scouts drooled over, corporations dreamt of, event promoters begged for, and now NBA fans clamor after. With appearances on the cover of Sports Illustrated and features on ESPN and in newspapers across the country, never before has a high school basketball player been so highly touted or an eighteen-year-old athlete been the subject of such fascination. In fact, no basketball player in the world has had this level of attention this year. Love him or hate him, there is no denying that LeBron James is a force on the basketball court, and his rags-to riches story is the stuff that dreams are made of. Now, for the first time, author Ryan Jones has written a book that incorporates everything that is King James: the controversy, the athletic potential, the jerseys and the Humvee, the hobnobbing with the world's most famous stars, the money, and, of course, the game. This is a book for every fan of LeBron James and for anybody interested in reading about an NBA basketball career in the making.

Lifestyle Brands

Lifestyle Brands PDF
Author: S. Saviolo
Publisher: Springer
ISBN: 1137285931
Size: 31.31 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 141
View: 7104

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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Green Algae And Bubble Gum Wars

Green Algae and Bubble Gum Wars PDF
Author: Annie Bryant
Publisher: Simon and Schuster
ISBN: 1439159629
Size: 13.23 MB
Format: PDF, ePub, Mobi
Category : Juvenile Fiction
Languages : en
Pages : 256
View: 3718

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Science isn't exactly Maeve's favorite subject, but she's still excited to be going to the Sally Ride Science Festival at MIT with her hunky tutor, Matt. Sure, the BSG and her annoyingly brilliant younger brother are going as well, but it's still almost kind of a date, isn't it? The festival gives the BSG a super idea -- an environmental science fair at Abigail Adams Junior High. But plans for a bubble gum factory nearby put Avery and Katani on opposite sides of an environmental issue -- and Avery finds herself in a bubble gum war with the Queens of Mean!

Pet Sematary

Pet Sematary PDF
Author: Stephen King
Publisher: Simon and Schuster
ISBN: 1476794340
Size: 52.69 MB
Format: PDF
Category : Fiction
Languages : en
Pages : 416
View: 7072

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Now a major motion picture! Stephen King’s #1 New York Times bestseller is a “wild, powerful, disturbing” (The Washington Post Book World) classic about evil that exists far beyond the grave—among King’s most iconic and frightening novels. When Dr. Louis Creed takes a new job and moves his family to the idyllic rural town of Ludlow, Maine, this new beginning seems too good to be true. Despite Ludlow’s tranquility, an undercurrent of danger exists here. Those trucks on the road outside the Creed’s beautiful old home travel by just a little too quickly, for one thing…as is evidenced by the makeshift graveyard in the nearby woods where generations of children have buried their beloved pets. Then there are the warnings to Louis both real and from the depths of his nightmares that he should not venture beyond the borders of this little graveyard where another burial ground lures with seductive promises and ungodly temptations. A blood-chilling truth is hidden there—one more terrifying than death itself, and hideously more powerful. As Louis is about to discover for himself sometimes, dead is better…

Star Wars W Chter Der Macht 6 Inferno

Star Wars  W  chter der Macht 6  Inferno PDF
Author: Troy Denning
Publisher: Blanvalet Taschenbuch Verlag
ISBN: 3641078377
Size: 78.48 MB
Format: PDF, Kindle
Category : Fiction
Languages : de
Pages : 400
View: 1628

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Die Pflicht eines Jedi ... Luke Skywalker steht vor den Trümmern seines Lebens. Seine Frau wurde ermordet, sein bester Freund und seine Schwester befinden sich auf der Flucht vor einem Tyrannen. Und nun hat Luke scheinbar keine andere Wahl als die Galaktische Allianz, die er selbst mit gegründet hat, zu vernichten ...

The E Myth Revisited Limadha Tafshal Mu Dham Al Sharikat Al Saghira

The E Myth Revisited  Limadha tafshal mu   dham al sharikat al saghira   PDF
Author: Michael E. Gerber
Publisher: Bloomsbury Qatar Foundation Publishing
ISBN: 9789992194911
Size: 18.33 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 268
View: 6627

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In this long-running business best-seller, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

                                                    PDF
Author: ج. ك. رولينج
Publisher: Pottermore Publishing
ISBN: 1781109893
Size: 58.42 MB
Format: PDF, ePub, Mobi
Category : Fiction
Languages : ar
Pages : 4594
View: 340

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كل الكتب الإلكترونية السبعة في سلسلة هاري بوتر الحائزة على عدة جوائز وأفضل السلاسل مبيعًا حول العالم كلها متاحة عبر رابط تحميل واحد مع غلاف مذهل من تصميم أول موس. تمتع بالقصص التي أسرت خيال الملايين حول العالم.