Sneaker Wars

Sneaker Wars PDF
Author: Barbara Smit
Publisher: Harper Collins
ISBN: 0061246581
Size: 63.27 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 400
View: 7751

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Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

Shoe Wars

Shoe Wars PDF
Author: Liz Pichon
Publisher: Scholastic UK
ISBN: 0702304603
Size: 72.52 MB
Format: PDF, ePub, Docs
Category : Juvenile Fiction
Languages : en
Pages : 448
View: 4418

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The brand new, laugh-out-loud, spectacular, stand-alone story from multi-million-copy bestselling author, Liz Pichon. Welcome to Shoe Town - and meet Ruby and Bear Foot. They are running out of time to rescue their inventor dad from his hideous boss, Wendy Wedge. She'll do ANYTHING to win the glitzy Golden Shoe Award and knows that entering flying shoes is her hot ticket to the trophy. Flying shoes that Ruby and Bear just happen to be hiding... Get ready for a gadget-packed, wedge-of-your-feet adventure like no other!

Gender Race And Class In Media

Gender  Race  and Class in Media PDF
Author: Gail Dines
Publisher: SAGE
ISBN: 9780761922612
Size: 61.89 MB
Format: PDF, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 776
View: 1189

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Incisive analyses of mass media – including such forms as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising—enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.

The Sports Shoe

The Sports Shoe PDF
Author: Thomas Turner
Publisher: Bloomsbury Publishing
ISBN: 147428180X
Size: 55.87 MB
Format: PDF, ePub
Category : Design
Languages : en
Pages : 296
View: 2768

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The story of the sneaker's rise from the first Victorian tennis shoes to the Nike Air Max and beyond Moving from the athletic field to the shopping mall, Thomas Turner tells a fresh story of the evolution of the sports shoe against the changing landscape of society, sport, fashion, industry, and technology. The Sports Shoe takes us on a journey from the first Victorian tennis shoes to the adidas Superstar and the innovative technologies of Nike Air Max. Featuring newly uncovered archival material and historic images showcasing key personalities, vintage marketing and common perceptions of this hugely desirable product, this book is a must-have for any sneaker collector, historian of popular culture, or anyone interested in the place of athletic footwear in our lives today.

American History Through American Sports

American History Through American Sports PDF
Author: Danielle Sarver Coombs
Publisher: ABC-CLIO
ISBN: 0313379882
Size: 12.93 MB
Format: PDF, Mobi
Category : Social Science
Languages : en
Pages : 944
View: 3806

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Filled with insightful analysis and compelling arguments, this book considers the influence of sports on popular culture and spotlights the fascinating ways in which sports culture and American culture intersect.

Management

Management PDF
Author: Ricky W. Griffin
Publisher: Houghton Mifflin College Division
ISBN: 9780395630075
Size: 52.81 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 716
View: 1728

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Includes chapter notes, photo credits, name index

The Super Sneaker Book

The Super Sneaker Book PDF
Author: Caroline A. Zimmermann
Publisher:
ISBN: 9780385141895
Size: 54.28 MB
Format: PDF, ePub, Mobi
Category : Sneakers
Languages : en
Pages : 184
View: 3591

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Marketing Mistakes And Successes

Marketing Mistakes and Successes PDF
Author: Robert F. Hartley
Publisher: John Wiley & Sons Incorporated
ISBN:
Size: 54.10 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 406
View: 4079

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Robert Hartley uses case studies of major companies such as IBM, Sears and Harley Davidson, to explain how to analyse the marketing strategies and outcomes of a variety of corporations.

New Sport Management Reader

New Sport Management Reader PDF
Author: John Nauright
Publisher: Fitness Information Technology
ISBN:
Size: 77.57 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 594
View: 629

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This book provides students and scholars with a selection of the state-of-the-art research and new conceptual thinking in the field of sport management by a diverse and prominent group of researchers. It is the first anthology to situate sport management within the broader frameworks of sport sociology and cultural studies, a process already begun in general business studies. The chapters that comprise this collection are divided into three sections: Part I challenges sport management students and scholars to engage with epistemologies and methodologies associated with critical theory to better contextualise their thinking and research. Part II features critically informed research focused within three key topical areas of sport management: marketing and sponsorship, consumption, and governance and policy development. Thirteen case studies provide wide-ranging examples of research on the global sports industry through which students, professors, and professionals alike can form cross-cultural analyses. Part III presents work on emerging themes such as economic development, human rights, media culture, and sports tourism. Conceived and developed as a clarion call for a more critical, reflexive approach to sport management education and practice, this book is designed to spark debate, discussion, and reflection and to better inform research questions and professional practice in the future. The book is essential reading for all students, scholars, and professionals interested in achieving a better understanding of the globalised nature of the sports industry and to improving future practice and research.

Metropolis

Metropolis PDF
Author:
Publisher:
ISBN:
Size: 46.83 MB
Format: PDF, ePub, Docs
Category : Art
Languages : en
Pages :
View: 2364

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Brandweek

Brandweek PDF
Author:
Publisher:
ISBN:
Size: 45.31 MB
Format: PDF, Mobi
Category : Advertising
Languages : en
Pages :
View: 2528

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Marketing

Marketing PDF
Author: Eric N. Berkowitz
Publisher:
ISBN: 9780070898332
Size: 71.68 MB
Format: PDF, Docs
Category : Advertising
Languages : en
Pages : 670
View: 7018

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The fifth edition ofMarketingis the result of a detailed and rigorous developmental process designed to provide customer value in several ways. first, we continue to use the active-learning approach that has been the foundation of our previous editions. Second, we have incorporated many new examples, tools and design elements that are consistent with the learning styles for today's students. Third, we have added, deleted and modified topics and content based on our own expertise and the advice of may knowledgeable reviewers. Overall, the fifth edition ofMarketingrepresents our efforts to guarantee the high quality of previous editions and to continue our tradition of growth and improvement.

Time

Time PDF
Author:
Publisher:
ISBN:
Size: 78.91 MB
Format: PDF, Mobi
Category :
Languages : en
Pages :
View: 5673

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