Sneaker Wars

Sneaker Wars PDF
Author: Barbara Smit
Publisher: Harper Collins
ISBN: 0061246581
Size: 72.58 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 400
View: 2669

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Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

Running Times

Running Times PDF
Author:
Publisher:
ISBN:
Size: 45.54 MB
Format: PDF, ePub
Category :
Languages : en
Pages : 80
View: 6330

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Running Times magazine explores training, from the perspective of top athletes, coaches and scientists; rates and profiles elite runners; and provides stories and commentary reflecting the dedicated runner's worldview.

Gender Race And Class In Media

Gender  Race  and Class in Media PDF
Author: Gail Dines
Publisher: SAGE
ISBN: 9780761922612
Size: 72.49 MB
Format: PDF, ePub, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 776
View: 4570

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Incisive analyses of mass media – including such forms as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising—enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.

The Ultimate Book Of Sports Lists 1998

The Ultimate Book of Sports Lists  1998 PDF
Author: Mike Meserole
Publisher: DK Publishing (Dorling Kindersley)
ISBN: 9780789422798
Size: 70.98 MB
Format: PDF, ePub, Docs
Category : Sports
Languages : en
Pages : 224
View: 4059

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Filled with fascinating facts on sports from baseball to boxing, and competitive events from college to the Olympics, this is the new and definitive illustrated annual sports reference manual. The book includes statistics on every major sport, a year-in-review of sports highlights, and much more. Full-color photographs.

The Sports Shoe

The Sports Shoe PDF
Author: Thomas Turner
Publisher: Bloomsbury Publishing
ISBN: 147428180X
Size: 31.58 MB
Format: PDF, ePub, Mobi
Category : Design
Languages : en
Pages : 296
View: 6652

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The story of the sneaker's rise from the first Victorian tennis shoes to the Nike Air Max and beyond Moving from the athletic field to the shopping mall, Thomas Turner tells a fresh story of the evolution of the sports shoe against the changing landscape of society, sport, fashion, industry, and technology. The Sports Shoe takes us on a journey from the first Victorian tennis shoes to the adidas Superstar and the innovative technologies of Nike Air Max. Featuring newly uncovered archival material and historic images showcasing key personalities, vintage marketing and common perceptions of this hugely desirable product, this book is a must-have for any sneaker collector, historian of popular culture, or anyone interested in the place of athletic footwear in our lives today.

Management

Management PDF
Author: Ricky W. Griffin
Publisher: Houghton Mifflin College Division
ISBN: 9780395630075
Size: 78.62 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 716
View: 7473

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Includes chapter notes, photo credits, name index

Billboard

Billboard PDF
Author:
Publisher:
ISBN:
Size: 20.95 MB
Format: PDF
Category :
Languages : en
Pages : 84
View: 6763

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

American History Through American Sports

American History Through American Sports PDF
Author: Danielle Sarver Coombs
Publisher: ABC-CLIO
ISBN: 0313379882
Size: 58.95 MB
Format: PDF, Mobi
Category : Social Science
Languages : en
Pages : 944
View: 504

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Filled with insightful analysis and compelling arguments, this book considers the influence of sports on popular culture and spotlights the fascinating ways in which sports culture and American culture intersect.

The Super Sneaker Book

The Super Sneaker Book PDF
Author: Caroline A. Zimmermann
Publisher:
ISBN: 9780385141895
Size: 41.44 MB
Format: PDF
Category : Sneakers
Languages : en
Pages : 184
View: 2512

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New Sport Management Reader

New Sport Management Reader PDF
Author: John Nauright
Publisher: Fitness Information Technology
ISBN:
Size: 29.73 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 594
View: 1250

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This book provides students and scholars with a selection of the state-of-the-art research and new conceptual thinking in the field of sport management by a diverse and prominent group of researchers. It is the first anthology to situate sport management within the broader frameworks of sport sociology and cultural studies, a process already begun in general business studies. The chapters that comprise this collection are divided into three sections: Part I challenges sport management students and scholars to engage with epistemologies and methodologies associated with critical theory to better contextualise their thinking and research. Part II features critically informed research focused within three key topical areas of sport management: marketing and sponsorship, consumption, and governance and policy development. Thirteen case studies provide wide-ranging examples of research on the global sports industry through which students, professors, and professionals alike can form cross-cultural analyses. Part III presents work on emerging themes such as economic development, human rights, media culture, and sports tourism. Conceived and developed as a clarion call for a more critical, reflexive approach to sport management education and practice, this book is designed to spark debate, discussion, and reflection and to better inform research questions and professional practice in the future. The book is essential reading for all students, scholars, and professionals interested in achieving a better understanding of the globalised nature of the sports industry and to improving future practice and research.

Marketing Mistakes And Successes

Marketing Mistakes and Successes PDF
Author: Robert F. Hartley
Publisher: John Wiley & Sons Incorporated
ISBN:
Size: 38.47 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 406
View: 6079

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Robert Hartley uses case studies of major companies such as IBM, Sears and Harley Davidson, to explain how to analyse the marketing strategies and outcomes of a variety of corporations.

Brandweek

Brandweek PDF
Author:
Publisher:
ISBN:
Size: 64.97 MB
Format: PDF
Category : Advertising
Languages : en
Pages :
View: 130

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