Csr Und Retail Management

CSR und Retail Management PDF
Author: Marc Knoppe
Publisher: Springer-Verlag
ISBN: 3662446855
Size: 48.25 MB
Format: PDF, Docs
Category : Business & Economics
Languages : un
Pages : 300
View: 3492

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CSR im Handel - Wertschöpfung oder Marketing-Gag? Der Verbraucher vertraut dem Handel, nachhaltige Anforderungen aus der Kundenperspektive in trendigen, innovativen, wert- und sachgerechten Produkten / Services wiederzufinden. Hier besteht häufig ein Gap am Point of Sale zwischen Preisdiskussionen, nachhaltigen Differenzierungsmerkmalen und vernachlässigten Kundenwünschen. CSR bietet dem Handel vielfältige Aktionsfelder zur verantwortungsvollen Unternehmensführung, Entwicklung neuer Geschäftsmodelle, nachhaltiger Services / Produkte, die Kunden begeistern und binden können. Entdecken Sie CSR für Ihr Unternehmen. Best Practice und innovative CSR Modelle (aus Automobil-, Lebensmittelhandel oder Electronic Consumer Goods) beschreiben CSR Potentiale, zeigen Optionen zur Verankerung in der Unternehmensstrategie und die Umsetzung von Erfolgspotentialen im Handel.

First Steps In Retail Management

First Steps in Retail Management PDF
Author: Mark Wrice
Publisher: Macmillan Education AU
ISBN: 9780732991623
Size: 67.12 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 385
View: 3538

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This second edition continues to provide an invaluable introduction to retail management concepts for those progressing into management levels of retailing. The book is a practical text for use in conjunction with the relevant curricula and competency-based training resources.

Retail Management

Retail Management PDF
Author: S.C. Bhatia
Publisher: Atlantic Publishers & Dist
ISBN: 9788126909810
Size: 68.62 MB
Format: PDF, Kindle
Category : Retail trade
Languages : en
Pages : 470
View: 6902

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Strategic Retail Management

Strategic Retail Management PDF
Author: Joachim Zentes
Publisher: Springer
ISBN: 3658101830
Size: 57.84 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : un
Pages : 468
View: 3674

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This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Logistics And Retail Management

Logistics and Retail Management PDF
Author: John Fernie
Publisher: Kogan Page Publishers
ISBN: 0749481617
Size: 17.66 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : un
Pages : 344
View: 3800

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Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and the challenges which remain, providing students and professionals with the current thinking and research in this strategic field. Including chapters on internationalization, corporate social responsibility (CSR), and green logistics, the book also explores examples from successful organizations such as Schuh and Tesco. Fully updated with the latest international developments and on-going changes in the field, Logistics and Retail Management, 5th edition is a multi-contributed collection from leading academics and practitioners and an expert editor team. The new edition also includes material on the luxury fashion industry and the logistical challenges of e-commerce. Logistics and Retail Management, 5th edition is the essential text for students of retail logistics and supply chain management, now with supporting online resources.

Luxury Retail Management

Luxury Retail Management PDF
Author: Michel Chevalier
Publisher: John Wiley & Sons
ISBN: 0470830298
Size: 19.75 MB
Format: PDF, Docs
Category : Business & Economics
Languages : un
Pages : 384
View: 3304

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Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.

Retail Management

Retail Management PDF
Author: Prabhu TL
Publisher: Nestfame Creations Pvt. Ltd.
ISBN:
Size: 61.39 MB
Format: PDF
Category : Business & Economics
Languages : un
Pages : 247
View: 4025

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Retail Management is the process which helps the customers to procure the desired merchandise form the retail stores for their personal use. It includes all the steps required to bring the customers into the store and fulfill their buying needs. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. Fashion Retail Management gives insight into the principles of fashion marketing, retail buying and merchandising and imparts basic fabric knowledge - from fiber to fabric and fabric to garment. It gives an overview of the concept of visual merchandising and lays emphasis on customer relationship management, brand management and sales management. The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to retail management. Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs. Retail management makes shopping a pleasurable experience and ensures the customers leave the store with a smile. In simpler words, retail management helps customers shop without any difficulty. Retailing in any field tends to be an incredibly competitive process and customer-facing stores are perhaps one of the tougher forms of business to manage. There is a lot that can potentially emerge to trip up even the most experienced and diligent of retail business operators but with the right approach, there’s also a huge amount that can be achieved. Here are 5 focus points that might be helpful if you’re looking to improve the way you run your retail business and exceed your customer's expectations. Understand and Respond to What Your Customers Want Like a lot of tips, our first one here is rather more easily said than done but that, in a sense, is precisely the point. Retailers need to do whatever it takes to get to know their customers and to react to what they find out quickly. You might be able to tick over by offering the same products in the same way as a matter of routine but lasting success can generally only be built on flexibility and a willingness to change along with habits among your customers. Get to Know Your Competition Like every other business around, retailers do not exist in a vacuum and it is vital for all manner of reasons that company bosses are aware of what their rivals are offering. These days, retail competitors can come in many different forms, be it online or otherwise, and bosses should frequently take the time to get a sense of the experiences being offered elsewhere. Whether or not you decide to integrate certain ideas into your own operation, competitor research is essential because it lets you know exactly what you’re up against and that information can prove to be invaluable. Invest in Your People The members of a retailer’s workforce are the face of the business on a day-to-day basis and the way that they interact with customers is very important. Hiring the right people to join your team is a key starting point but the story can’t stop there and providing quality training should always be high on the agenda. This goes for staff on the shop floor, as well as supervisors and managers. Always Look to the Future The past may well have a lot to teach us as business bosses but for retailers it’s vital to focus firmly on the future. It’s important not to dwell too much on prior successes or failures and to remain as objective as possible as you assess different situations and dynamics. Every experience is a lesson but a good retail manager will not be obsessed with what has gone before but will be quick to understand where opportunities may lie for the future. Be Ready for Anything One of the great things about being involved in retailing is the sheer variety of the challenges it presents from week to week and year to year. For those in charge of retail companies or operations, there is a lot to be said for expecting the unexpected and being ready to react at all times. Ultimately, the aim should be to focus on solving one problem at a time and not wasting energy on figuring out who to blame when things don’t go quite according to plan.

Drive

Drive PDF
Author: Daniel H. Pink
Publisher: Ecowin
ISBN: 3711050786
Size: 66.14 MB
Format: PDF, Kindle
Category : Political Science
Languages : de
Pages : 284
View: 5532

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Sind wir nicht alle davon überzeugt, dass wir am besten mit äußeren Anreizen wie Geld und Prestige oder durch "Zuckerbrot und Peitsche" zu motivieren sind? "Alles falsch", sagt Daniel H. Pink in seinem provokanten und zukunftsweisenden Buch. Das Geheimnis unseres persönlichen Erfolges ist das zutiefst menschliche Bedürfnis, unser Leben selbst zu bestimmen, zu lernen, Neues zu erschaffen und damit unsere Lebensqualität und unsere Welt zu verbessern. Daniel H. Pink enthüllt die Widersprüche zwischen dem, was die Wissenschaft weiß, und dem, was die Wirtschaft tut – und wie genau dies jeden Aspekt unseres Lebens beeinflusst. Er demonstriert, dass das Prinzip von Bestrafung und Belohnung exakt der falsche Weg ist, um Menschen für die Herausforderungen von Heute zu motivieren, egal ob in Beruf oder Privatleben. In "Drive" untersucht er die drei Elemente der wirklichen Motivation – Selbstbestimmung, Perfektionierung und Sinnerfüllung – und bietet kluge sowie überraschende Techniken an, um diese in die Tat umzusetzen. Daniel H. Pink stellt uns Menschen vor, die diese neuen Ansätze zur Motivation bereits erfolgreich in ihr Leben integriert haben und uns damit entschlossen einen außergewöhnlichen Weg in die Zukunft zeigen.

Logistics And Retail Management

Logistics and Retail Management PDF
Author: John Fernie
Publisher: Kogan Page Publishers
ISBN: 9780749440916
Size: 18.44 MB
Format: PDF, ePub
Category : Business & Economics
Languages : un
Pages : 240
View: 170

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Praise and Reviews `Extremely valuable material for any student of retail logistics . . . well-written and relevant . . . a worthwhile acquisition.` - International Journal of Logistics Throughout the last decade there have been steady, incremental improvements and relationship changes in retail logistics. These changes have been fundamental to business efficiency and it is now widely recognized that logistics excellence provides competitive advantage. Emphasis is now on minimizing time to market, maximizing on-shelf availability, continuously replenishing stock and utilizing technology to transform the retail supply chain. Internationalization and e-commerce have also presented challenges for logisticians. The key to logistics excellence is relationships. This fully updated second edition brings together well-known academics and practitioners to share their research, ideas and experience of retail logistics in the 21st century. The contents includes contributions on: retail logistics: changes and challenges; relationships in the supply chain; market orientation and supply chain management in the fashion industry; fashion logistics and Quick Response; logistics in Tesco; temperature-controlled supply chains; rethinking efficient replenishment in the grocery sector; the development of e-tail logistics; transforming technologies: retail exchanges and RFID; Enterprise Resource Planning. Logistics and Retail Management is essential reading for retail and logistics managers, academics, students and consultants.

Retail Management A Global Perspective

Retail Management  A Global Perspective PDF
Author: Harjit Singh
Publisher: S. Chand Publishing
ISBN: 8121932076
Size: 55.93 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : un
Pages : 736
View: 348

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Third Revised Edition 2014 In the last five years since the first edition of this book was published, I have received ample email messages from students, researchers, and teachers for congratulating me on the compilation of the book and suggesting how it could be improved. I have also built up a large list of ideas based on my own experiences in reading and teaching the subjec

Gender Marketing Im Retail Management

Gender Marketing im Retail Management PDF
Author: Gerd Nufer
Publisher:
ISBN:
Size: 76.69 MB
Format: PDF, Docs
Category :
Languages : un
Pages :
View: 878

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Männer und Frauen sind unterschiedlich und handeln unterschiedlich. Diese Erkenntnis bildet das Fundament des Gender Marketing, das sowohl in der Theorie als auch in der Praxis zunehmend an Bedeutung gewinnt. Eine erfolgreiche Umsetzung dieser Disziplin ist für Unter-nehmen eine wichtige Herausforderung für die Zukunft und kann darüber hinaus ein entscheidendes Differenzierungsmerkmal im Wettbewerb sein. Im Rahmen dieser Arbeit wird zunächst auf aktuelle Entwicklungen und Erkenntnisse aus der Theorie des Gender Marketing eingegangen. Im Anschluss werden Umsetzungsbeispiele aus der Handelspraxis vorgestellt. Hierbei werden sowohl Best Practices als auch mögliche Risiken aufgezeigt. Es folgt die Vorstellung der Aktivitäten von ALDI SÜD im Bereich des Gender Marketing. Abschließend werden die gesammelten Erkenntnisse zusammengefasst und Handlungsempfehlungen ausgesprochen.

Retail Management

Retail Management PDF
Author: Barry Berman
Publisher:
ISBN: 9780130263346
Size: 19.56 MB
Format: PDF, ePub
Category : Personnel management
Languages : un
Pages : 708
View: 6420

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Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

The Retail Management Formula

The Retail Management Formula PDF
Author:
Publisher: Jon Dario
ISBN: 1502460629
Size: 59.41 MB
Format: PDF, ePub
Category : Business & Economics
Languages : un
Pages : 172
View: 7461

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The world of retail management presents numerous challenges. Maximizing effectiveness is the goal of every retail manager, but solutions are often difficult to find. In The Retail Management Formula: A Navigational Guide to Consistently Effective Retail Management, author Jon Dario pulls from his extensive experience in retail management and leadership to offer clear, concise, and practical tools designed specifically for retail managers. This book provides tangible and practical methods for turning ideas into action. With step-by-step instructions for establishing effective retail management routines, Dario delivers a complete program for laying the foundations of strong managerial behavior. The principles presented here can be used by both individual retail managers to achieve success and by senior leaders of an organization to serve as the core of their management training and development program. Filled with real-life illustrations of the book’s central ideas as well as detailed instructions for their implementation, The Retail Management Formula is a must-have book for any retail manager or organization interested in driving consistent execution on the part of their retail teams.