Mass Communications

Mass Communications PDF
Author: Rowland Lorimer
Publisher: Manchester University Press
ISBN: 9780719039461
Size: 43.37 MB
Format: PDF
Category : Communication
Languages : en
Pages : 318
View: 5249

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The rise of mass communications has fundamentally reshaped the modern world. In this comparative introduction, Lorimer surveys not only the different types of media and their attendant technologies, but the theories used to understand the subject. He provides an international perspective, drawing on examples from the UK, USA, Canada, Australia, Japan and various European countries.

Mass Communication

Mass Communication PDF
Author: Ralph E. Hanson
Publisher: SAGE Publications
ISBN: 1544332327
Size: 54.13 MB
Format: PDF, ePub, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 528
View: 6552

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Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.

Journalism And Mass Communication 2020

Journalism and Mass Communication 2020 PDF
Author: Arihant Experts
Publisher: Arihant Publications India limited
ISBN: 9313195453
Size: 49.76 MB
Format: PDF, Docs
Category :
Languages : en
Pages : 567
View: 2530

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Mass Communication is the process of exchanging information through the large segments of the people, in other words it is the mode of imparting and exchanging the information to the wide range of people. It is one of the most creative carriers which attract lot of young minds these days. Mass Communication and Journalism mostly covers 3 areas i.e. Advertisements, Media and Public Relations. The revised edition of ‘The Ultimate Guide for Journalism & Mass Communication” has been comprehensively designed that covers the syllabi of almost all the Mass Media Institutions/ Universities. The book is divided into 4 sections and each section is further divided into chapters with complete theory that has been synchronized with the syllabus. This book provides Section wise Practice i.e. each section is carried with 2 Section Tests in order to clear all the queries regarding the subjects simultaneously. In order to make candidates acquainted with latest pattern of the examination ample amount of MCQs have been provided in the book moreover, for complete practice Previous Years’ Solved Papers [2019-2015] and 3 Practice Sets have been provided in this book. Each question provided in the book is well explained in a lucid language which makes candidates to memorize the concepts easily and quickly. This book is highly useful for Bachelor of Journalism in GGSIPU and other (IIMC, MICA) prestigious Universities Entrance Examination. Thorough preparation done from this book will ensure the selection of the candidates in a good colleges TABLE OF CONTENT Solved Paper 2019 – 2015, Mass Communication/Media Aptitude, General Awareness, English Language/Comprehension, Reasoning & Logical Deduction, Crack Sets (1-3), Answers to Section Tests & Crack Sets.

Introduction To Mass Communication

Introduction to Mass Communication PDF
Author: Ashish Sharma
Publisher: Evincepub Publishing
ISBN: 9387905306
Size: 73.65 MB
Format: PDF, Mobi
Category : Education
Languages : en
Pages : 139
View: 4658

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This book is designed to give a general and comprehensive view of Mass Communication to the student. The book is unique in presenting mass communication Models and Theories in one volume. The book serves the purpose of all students of mass media and in the field as it is designed specially keeping in focus the academic syllabi of leading universities and colleges. The book is divided into four parts: 1) Introduction to Mass Communication. 2) Function of Mass Communication. 3) Models of Mass Communication. 4) Theories of Mass Communication. This book presents an overview of the various mass communication models which includes Linear/ Non –linear models of communication and theories which includes Media theories, normative theories of mass communication. This book gives insight to basic concepts of mass Communication.

The Play Theory Of Mass Communication

The Play Theory of Mass Communication PDF
Author: William Stephenson
Publisher: Transaction Publishers
ISBN: 9781412838269
Size: 70.96 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : en
Pages : 225
View: 1526

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The literature on mass communication is now dominated by "objective sociological "approaches. What makes the work of Stephenson so unusual is his starting points: his frank willingness to adopt a "subjective "and "psychological "approach to the study of mass communication. In short, this is an internal analysis of how communication processes are absorbed by individuals. The theory of play is not a doctrine of frivolity, but rather a way in which Stephenson gets at such sensitive areas of communication theory as what is screened out and why. Without a notion of the play element in communication one would be led to imagine that every televised docudrama would be immediately lived out by every adolescent. Clearly, this is not the case. People can distinguish quite well between imaginary and real events in mass communication contexts. "The Play Theory of Mass Communication "is a work that studies subjective play, how communication serves the cause of self-enhancement and personal pleasure, and the role of entertainment as an end in itself. In short, for those who are tired of cliche-ridden volumes on the political hidden messages and meanings of communication, or the economic management of media decisions, this volume will come as a refreshment, a piece of entertainment as well as instruction. But with all the emphasis "on "aspects, Stephenson's volume is shrewdly political. He takes up themes ranging from the reduction! of international tensions to the happily alienated worker to such pedestrian events as the reporting of foreign Soviet dignitaries in their visits to democratic cultures. This is, in short, an urbane, wise book--sophisticated in its methodology and critical in its theorizing.

Mass Communication Research

Mass Communication Research PDF
Author: Cees J. Hamelink
Publisher: Greenwood Publishing Group
ISBN: 9780893919511
Size: 73.62 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 417
View: 940

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This book pays special tribute to Professor James D. Halloran at his retirement after 18 years as president of the International Association for Mass Communication Research. Each chapter is a succinct learning unit in the field of mass communications.

Communication Models For The Study Of Mass Communications

Communication Models for the Study of Mass Communications PDF
Author: Denis Mcquail
Publisher: Routledge
ISBN: 1317900677
Size: 24.15 MB
Format: PDF, Kindle
Category : Social Science
Languages : en
Pages : 238
View: 2857

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Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

Processes Of Mass Communication

Processes of Mass Communication PDF
Publisher: Macmillan International Higher Education
ISBN: 134900684X
Size: 77.28 MB
Format: PDF, ePub, Mobi
Category :
Languages : en
Pages : 190
View: 5667

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Mass Communication And American Social Thought

Mass Communication and American Social Thought PDF
Author: John Durham Peters
Publisher: Rowman & Littlefield
ISBN: 9780742528390
Size: 63.46 MB
Format: PDF, ePub
Category : Language Arts & Disciplines
Languages : en
Pages : 530
View: 470

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This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.

Essentials Of Mass Communication Theory

Essentials of Mass Communication Theory PDF
Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780803973572
Size: 75.81 MB
Format: PDF, Kindle
Category : Language Arts & Disciplines
Languages : en
Pages : 208
View: 6925

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This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Journalism And Mass Communication In Africa

Journalism and Mass Communication in Africa PDF
Author: Festus Eribo
Publisher: Lexington Books
ISBN: 9780739103777
Size: 28.44 MB
Format: PDF, Docs
Category : Political Science
Languages : en
Pages : 168
View: 7269

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Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.