Mass Communication

Mass Communication PDF
Author: Ralph E. Hanson
Publisher: SAGE Publications
ISBN: 1544332327
Size: 61.35 MB
Format: PDF, ePub
Category : Language Arts & Disciplines
Languages : en
Pages : 528
View: 7299

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"An entertaining, informative and thoughtful mass media text that keeps students engaged." —Charles W. Little Jr., Santa Ana College Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today. A Complete Teaching & Learning Package SAGE Premium Video Included in the interactive eBook! SAGE Premium Video tools and resources boost comprehension and bolster analysis. Preview a video now. Interactive eBook Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the new edition. Order using bundle ISBN: 978-1-5443-5323-4. Learn more. SAGE coursepacks FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more. SAGE edge FREE online resources for students that make learning easier. See how your students benefit. SAGE lecture spark Spark lively classroom discussion around current events. Learn more about free lecture launchers. Author blog Get the latest industry news, tips for teaching the Mass Communication course, sample exercises, and more. Learn more at Check out the VIP site now!

Mass Communications

Mass Communications PDF
Author: Rowland Lorimer
Publisher: Manchester University Press
ISBN: 9780719039461
Size: 16.73 MB
Format: PDF
Category : Communication
Languages : en
Pages : 318
View: 4405

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The rise of mass communications has fundamentally reshaped the modern world. In this comparative introduction, Lorimer surveys not only the different types of media and their attendant technologies, but the theories used to understand the subject. He provides an international perspective, drawing on examples from the UK, USA, Canada, Australia, Japan and various European countries.

The Play Theory Of Mass Communication

The Play Theory of Mass Communication PDF
Author: William Stephenson
Publisher: Transaction Publishers
ISBN: 9781412838269
Size: 38.45 MB
Format: PDF, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 225
View: 2323

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The literature on mass communication is now dominated by "objective sociological "approaches. What makes the work of Stephenson so unusual is his starting points: his frank willingness to adopt a "subjective "and "psychological "approach to the study of mass communication. In short, this is an internal analysis of how communication processes are absorbed by individuals. The theory of play is not a doctrine of frivolity, but rather a way in which Stephenson gets at such sensitive areas of communication theory as what is screened out and why. Without a notion of the play element in communication one would be led to imagine that every televised docudrama would be immediately lived out by every adolescent. Clearly, this is not the case. People can distinguish quite well between imaginary and real events in mass communication contexts. "The Play Theory of Mass Communication "is a work that studies subjective play, how communication serves the cause of self-enhancement and personal pleasure, and the role of entertainment as an end in itself. In short, for those who are tired of cliche-ridden volumes on the political hidden messages and meanings of communication, or the economic management of media decisions, this volume will come as a refreshment, a piece of entertainment as well as instruction. But with all the emphasis "on "aspects, Stephenson's volume is shrewdly political. He takes up themes ranging from the reduction! of international tensions to the happily alienated worker to such pedestrian events as the reporting of foreign Soviet dignitaries in their visits to democratic cultures. This is, in short, an urbane, wise book--sophisticated in its methodology and critical in its theorizing.

Mass Communication In India Fifth Edition

Mass Communication in India  Fifth Edition PDF
Author: Keval J. Kumar
Publisher: Jaico Publishing House
ISBN: 8172243731
Size: 71.45 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 640
View: 6412

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Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.

Congress And Mass Communications

Congress and Mass Communications PDF
Author: United States. Congress. Congressional Operations Joint Committee
Size: 63.76 MB
Format: PDF, Docs
Category :
Languages : en
Pages : 1001
View: 6443

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Introduction To Mass Communication

Introduction to Mass Communication PDF
Author: Stanley J. Baran
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9781559349604
Size: 59.64 MB
Format: PDF, Mobi
Category : Mass media
Languages : en
Pages : 518
View: 7633

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