Mass Communication In India Fifth Edition

Mass Communication in India  Fifth Edition PDF
Author: Keval J. Kumar
Publisher: Jaico Publishing House
ISBN: 8172243731
Size: 61.48 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 640
View: 6696

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Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.

Mass Communications

Mass Communications PDF
Author: Rowland Lorimer
Publisher: Manchester University Press
ISBN: 9780719039461
Size: 59.89 MB
Format: PDF, ePub, Mobi
Category : Communication
Languages : en
Pages : 318
View: 6025

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The rise of mass communications has fundamentally reshaped the modern world. In this comparative introduction, Lorimer surveys not only the different types of media and their attendant technologies, but the theories used to understand the subject. He provides an international perspective, drawing on examples from the UK, USA, Canada, Australia, Japan and various European countries.

Ethics Of Mass Communication

Ethics of Mass Communication PDF
Author: Chinyere Stella Okunna
Size: 32.95 MB
Format: PDF, ePub, Docs
Category : Mass media
Languages : en
Pages : 142
View: 257

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Journalism And Mass Communication In Africa

Journalism and Mass Communication in Africa PDF
Author: Festus Eribo
Publisher: Lexington Books
ISBN: 9780739103777
Size: 70.16 MB
Format: PDF, ePub, Docs
Category : Political Science
Languages : en
Pages : 168
View: 990

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Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.

Communication Models For The Study Of Mass Communications

Communication Models for the Study of Mass Communications PDF
Author: Denis Mcquail
Publisher: Routledge
ISBN: 1317900677
Size: 67.73 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 238
View: 3330

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Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

Mass Communication And American Social Thought

Mass Communication and American Social Thought PDF
Author: John Durham Peters
Publisher: Rowman & Littlefield
ISBN: 9780742528390
Size: 69.71 MB
Format: PDF, ePub
Category : Language Arts & Disciplines
Languages : en
Pages : 530
View: 115

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This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.

Mass Communication And Public Health

Mass Communication and Public Health PDF
Author: Charles K. Atkin
Publisher: SAGE
ISBN: 9780803939257
Size: 27.22 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : en
Pages : 198
View: 4488

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The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated. Poor diet slowly destroys us, yet we continue to eat unhealthily. Why? Evolving from a national conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to improve their effectiveness. This up-to-date volume has a fourfold focus:

Illustrated Dictionary Of Mass Communication

Illustrated dictionary of mass communication PDF
Author: Jack Williams
Publisher: Lotus Press
ISBN: 9788189093464
Size: 20.66 MB
Format: PDF, Mobi
Category :
Languages : en
Pages : 208
View: 4456

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Suitable for beginners and professionals, this work covers the different aspects of mass communication.

Mass Communication Theory An Introduction

Mass Communication Theory An Introduction PDF
Author: Denis McQuail
Publisher: SAGE Publications Limited
ISBN: 9780803977853
Size: 25.85 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : en
Pages : 448
View: 6721

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The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the major components of mass communication - the sender, the message and the audience - and encompasses the various forms of mass communication in contemporary societies including television, radio, newspapers, film, music and new communication technologies. Throughout, Denis McQuail shows how theories of mass communication relate to the understanding of society as a whole.