Consumer Behavior

Consumer Behavior PDF
Author: Prentice-Hall Staff
Publisher:
ISBN: 9780130847027
Size: 44.41 MB
Format: PDF, Mobi
Category :
Languages : en
Pages :
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Web Systems Design And Online Consumer Behavior

Web Systems Design and Online Consumer Behavior PDF
Author: Yuan Gao
Publisher: IGI Global
ISBN: 1591403294
Size: 18.12 MB
Format: PDF, Docs
Category : Computers
Languages : en
Pages : 330
View: 3625

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Web Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further the reader's understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.

Research In Consumer Behavior

Research in Consumer Behavior PDF
Author: Russell W. Belk
Publisher: Emerald Group Publishing
ISBN: 1780521162
Size: 73.64 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 264
View: 3029

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Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.

Online Consumer Behavior

Online Consumer Behavior PDF
Author: Angeline Close
Publisher: Routledge
ISBN: 1848729693
Size: 54.51 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 366
View: 6359

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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

Consumer Behaviour

Consumer Behaviour PDF
Author: Ramanuj Majumdar
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9788120339637
Size: 39.60 MB
Format: PDF, ePub, Docs
Category : Consumer behavior
Languages : en
Pages : 350
View: 6447

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Consumer Behaviour

Consumer Behaviour PDF
Author: M. Khan
Publisher: New Age International
ISBN: 8122415318
Size: 29.44 MB
Format: PDF, Docs
Category :
Languages : en
Pages : 240
View: 7563

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The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.

Consumer Behavior In Travel And Tourism

Consumer Behavior in Travel and Tourism PDF
Author: Kaye Sung Chon
Publisher: Routledge
ISBN: 113638264X
Size: 36.32 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 556
View: 4467

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Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs. In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

Consumer Behaviour

Consumer Behaviour PDF
Author: C.L. Tyagi
Publisher: Atlantic Publishers & Dist
ISBN: 9788126903306
Size: 30.54 MB
Format: PDF, ePub
Category : Consumer behavior
Languages : en
Pages : 208
View: 4803

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The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.

Consumer Behavior

Consumer Behavior PDF
Author: Frank Kardes
Publisher: Cengage Learning
ISBN: 0538745401
Size: 57.98 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 448
View: 5313

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This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to classic consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, First Edition, will serve students well in the classroom and help them develop the knowledge and skills to succeed in the dynamic world of modern business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.