Brand Bible

Brand Bible PDF
Author: Debbie Millman
Publisher: Rockport Publishers
ISBN: 1610581989
Size: 15.50 MB
Format: PDF, Mobi
Category : Design
Languages : en
Pages : 312
View: 587

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Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

Brand Identity Essentials

Brand Identity Essentials PDF
Author: Kevin Budelmann
Publisher: Rockport Publishers
ISBN: 1610580680
Size: 32.84 MB
Format: PDF, Kindle
Category : Design
Languages : en
Pages : 208
View: 5209

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This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Brand Identity Essentials Revised And Expanded

Brand Identity Essentials  Revised and Expanded PDF
Author: Kevin Budelmann
Publisher: Rockport Publishers
ISBN: 1631597086
Size: 52.81 MB
Format: PDF, Mobi
Category : Design
Languages : en
Pages : 232
View: 3282

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Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

The Personal Brand Bible For Ambitious Women

The Personal Brand Bible for Ambitious Women PDF
Author: Marielle Legair
Publisher: Createspace Independent Publishing Platform
ISBN: 9781974444601
Size: 32.67 MB
Format: PDF
Category :
Languages : en
Pages : 84
View: 6590

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Ready to create exciting opportunities and become more influential? The Personal Brand Bible for Ambitious Women: Featuring Success Secrets from Six-Figure Trailblazers is for you. It's the ultimate blueprint to building a stellar reputation, networking like a pro and using publicity and partnerships to elevate your message, with checklists at the end of each chapter to help you stay on track. Packed with practical ideas and advice, author Marielle Legair shares insights from her career as a global communications strategist and founder of Women Who Influence, a personal branding and publicity firm for female entrepreneurs. It also includes words of wisdom from trailblazing women such as 24-year-old founder and CEO of OMG Detox and CEO of Boss Babe, Natalie Diver; Tonya Rapley, founder and CEO of My Fab Finance; and Oxford-educated finance lawyer, Nana Darko. Whether you're looking to boost sales in your business or land a new job, you cannot afford to blend in; you must do everything you can to stand out. Get started now by reading this book.

How Brands Become Icons

How Brands Become Icons PDF
Author: D. B. Holt
Publisher: Harvard Business Press
ISBN: 1422163326
Size: 17.23 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 263
View: 2326

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Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

Global Brand Power

Global Brand Power PDF
Author: Barbara E. Kahn
Publisher: Wharton School Press
ISBN: 1613630255
Size: 18.99 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 134
View: 1515

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The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

Opensolaris Bible

OpenSolaris Bible PDF
Author: Nicholas A. Solter
Publisher: John Wiley & Sons
ISBN: 1118080319
Size: 58.45 MB
Format: PDF, Mobi
Category : Computers
Languages : en
Pages : 1008
View: 1389

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After a beginning overview of the history of OpenSolaris, its open-source licensing, and the community development model, this book then goes on to highlight the aspects of OpenSolaris that differ from more familiar operating systems. You’ll learn how to become a power user of OpenSolaris by maximizing the abilities of advanced features like Dtrace, the fault management architecture, ZFS, the service management facility, and Zones. Authors provide insider tips, unique tricks, and practical examples to help you stay sharp with the latest features of OpenSolaris.

The Unauthorized Guide To Doing Business The Jamie Oliver Way

The Unauthorized Guide To Doing Business the Jamie Oliver Way PDF
Author: Trevor Clawson
Publisher: John Wiley & Sons
ISBN: 9780857080332
Size: 15.12 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 216
View: 2631

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Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

Nobody S Business

Nobody s Business PDF
Author: Brian M. Reed
Publisher: Cornell University Press
ISBN: 0801469570
Size: 15.58 MB
Format: PDF, Mobi
Category : Literary Criticism
Languages : en
Pages : 248
View: 6613

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Since the turn of the new millennium English-language verse has entered a new historical phase, but explanations vary as to what has actually happened and why. What might constitute a viable avant-garde poetics in the aftermath of such momentous developments as 9/11, globalization, and the financial crisis? Much of this discussion has taken place in ephemeral venues such as blogs, e-zines, public lectures, and conferences. Nobody’s Business is the first book to treat the emergence of Flarf and Conceptual Poetry in a serious way. In his engaging account, Brian M. Reed argues that these movements must be understood in relation to the proliferation of digital communications technologies and their integration into the corporate workplace. Writers such as Andrea Brady, Craig Dworkin, Kenneth Goldsmith, Danny Snelson, and Rachel Zolf specifically target for criticism the institutions, skill sets, and values that make possible the smooth functioning of a postindustrial, globalized economy. Authorship comes in for particular scrutiny: how does writing a poem differ in any meaningful way from other forms of "content providing"? While often adept at using new technologies, these writers nonetheless choose to explore anachronism, ineptitude, and error as aesthetic and political strategies. The results can appear derivative, tedious, or vulgar; they can also be stirring, compelling, and even sublime. As Reed sees it, this new generation of writers is carrying on the Duchampian practice of generating antiart that both challenges prevalent definitions or art and calls into question the legitimacy of the institutions that define it.

The Human Bible The Neutral Bible

The HUMAN Bible  The Neutral Bible PDF
Author: Rex Supreme
Publisher: Author House
ISBN: 1477254641
Size: 13.23 MB
Format: PDF, ePub, Mobi
Category : Religion
Languages : en
Pages : 630
View: 165

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The brand new self-help book that is the ultimate in being pro-human - the ultimate in humanism(!) - with the new subject-theme of "Be good, be neutral ... but don't be bad". With brand new “How To Be ... ” subject-lessons: Supreme Super Power: The Secret Ultimate Power [ The Most Powerful New Human Subject-Lessons For Greatness, Fame, Fortune, And Power ] ( Created By And Given By John Rosario / Rex Supreme ) [p. 374] Super-Human: How To Become A Super Human(-Being) [ Become The Super-Human Version Of Yourself ] [p. 538] Human-God: How To Become Your Own God (A Self-God) [p. 558] Human-God: How To Be A Human-God (A Demi-God) [p. 566] Billionaire: How To Become A Billionaire (Become Billionaire-Rich, Famous & Powerful) [p. 586] THAT'S RIGHT! LEARN HOW TO BECOME A BILLIONAIRE! It’s humankind reformed, perfected and made superior (to its previous, regular self)!

Brand New Church

Brand New Church PDF
Author: Graeme Fancourt
Publisher: SPCK
ISBN: 0281067988
Size: 35.93 MB
Format: PDF, ePub
Category : Religion
Languages : en
Pages : 160
View: 1140

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Brand New Church? aims to make sense of what 'postmodern' actually looks and feels like in real life, and to ask what this means for the church. Over the past few years, Graeme Fancourt has travelled around the UK and USA consulting with a wide range of church leaders, including Sue Wallace, who founded Visions and Transcendence, Jonny Baker, a member of Grace, and Roy Searle of the Northumbria Community. He writes: "The church that I have encountered is thoughtful, active and confident in the gospel . . . Though holding many different views, these leaders all appear to take seriously the need for the church genuinely to engage (positively or negatively) with what it perceives to be the postmodern condition." The author reveals and explores the diversity of thinking found in local churches, in colleges and universities, and expressed in works of contemporary theology: the approaches of a range of writers, such as D. A. Carson, Peter Rollins, Pete Ward, Tom Wright and Stanley Hauerwas are examined to stimulating effect. The result is a thoroughly vibrant read, which offers a broad understanding of how - in these postmodern times - the church might engage fruitfully in dialogue and mission for the sake of all God's people.

The Changing Mo Of The Cmo

The Changing MO of the CMO PDF
Author: MaryLee Sachs
Publisher: Gower Publishing, Ltd.
ISBN: 9781409423157
Size: 18.35 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 103
View: 3696

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Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities.

The Apologetics Study Bible

The Apologetics Study Bible PDF
Author: Ted Cabal
Publisher: B&H Publishing Group
ISBN: 1433600900
Size: 19.17 MB
Format: PDF, ePub, Mobi
Category : Bibles
Languages : en
Pages : 2048
View: 7413

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The Apologetics Study Bible will help today's Christian better understand, defend and proclaim their beliefs in this age of increasing moral and spiritual relativism. More than one-hundred key questions and articles placed throughout the volume about faith and science prompt a rewarding study experience at every reading. Highlights of this new thinking person’s edition of God’s Word include the full text of the popular Holman CSB® translation, an introduction to each Bible book focusing on its inherent elements of apologetics, and profiles of historic Christian apologists from Justin Martyr to C.S. Lewis. Also featured are valuable contributions from a who’s-who of modern apologists such as Chuck Colson, Norm Geisler, Hank Hanegraaff, Josh McDowell, Albert Mohler, Ravi Zacharias, and many more. • The best apologetics thinkers of our day in one resource• The study Bible for customers asking the really hard questions about their faith• No other study Bible has the depth of resources that address the hard questions of faith and life• Serious help for Christians of all types• Tears down the obstacles to belief• Shows why the Bible is trustworthy• Allows Christians to dig into false teachings to see why they’re false• Will strengthen the church and give confidence to those who share their faith• Will better equip church leaders THE BEST APOLOGETICS THINKERS OF OUR DAY IN ONE RESOURCE (100+ CHRISTIAN APOLOGISTS):- Ted Cabal- Lee Strobel - Chuck Colson- Paul Copan- Norm Geisler- Hank Hanegraaff- Josh McDowell- Albert Mohler- J.P. Moreland- Ravi Zacharias- and many more Features MORE THAN 100 FEATURED ARTICLES IN CATEGORIES SUCH AS• Ethics• Interpreting the Bible in Light of Science• The Impact of Archaeology and History on Our Understanding the Bible• The Bible in Light of Theology• Christian Faith and Non-Christian Belief Systems• Christian Faith and Philosophy• Featured study notes that explain alleged “problem” passages in the Bible• 50 sidebars (Twisted Scripture) focusing on Bible passages misused by cults• Index of special articles for quick and easy access• Book introductions with special emphasis on anything of an apologetics nature• Profiles of key Christian apologists - Anselm - Athanasius - Augustine - Joseph Butler - C.S. Lewis - Irenaeus - Justin Martyr - Origen - William Paley - Blaise Pascal• End of verse Scripture references• Presentation page• Plan of Salvation• Two-column Bible text setting• Topical subheads• Translation footnotes• Holman CSB® bullet notes• Introduction to the Holman CSB®