The Sage Handbook Of International Marketing

The SAGE Handbook of International Marketing PDF
Author: Masaaki Kotabe
Publisher: SAGE
ISBN: 1412934281
Size: 52.92 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 548
View: 1546

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In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.

The Sage Handbook Of International Corporate And Public Affairs

The SAGE Handbook of International Corporate and Public Affairs PDF
Author: Phil Harris
Publisher: SAGE
ISBN: 1473959071
Size: 76.98 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 728
View: 1209

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This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.

The Sage Handbook Of Marketing Ethics

The SAGE Handbook of Marketing Ethics PDF
Author: Lynne Eagle
Publisher: SAGE
ISBN: 1529736781
Size: 77.37 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 576
View: 2938

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This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

The Sage Handbook Of Marketing Theory

The SAGE Handbook of Marketing Theory PDF
Author: Pauline Maclaran
Publisher: SAGE
ISBN: 144620698X
Size: 69.97 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 544
View: 126

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Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

The Sage Handbook Of Small Business And Entrepreneurship

The SAGE Handbook of Small Business and Entrepreneurship PDF
Author: Robert Blackburn
Publisher: SAGE
ISBN: 1473988098
Size: 13.75 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 680
View: 7666

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The SAGE Handbook of Small Business and Entrepreneurship offers state-of-the-art chapters on all aspects of this rapidly-evolving discipline. Original contributions from the best international scholars map the development of Entrepreneurship as an academic field, explore its key current debates and research methods, and also consider its future directions. Part One: The People and the Entrepreneurial Processes Part Two: Entrepreneurship and Small Business Management and Organization Part Three: Entrepreneurial Milieu Part Four: Researching Small Business Entrepreneurship This handbook will be the leading reference book for Entrepreneurship academics and researchers, as well as those from other associated disciplines including business and management, psychology, marketing, sociology and anthropology.

The Sage Handbook Of Strategic Supply Management

The SAGE Handbook of Strategic Supply Management PDF
Author: Christine Harland
Publisher: SAGE
ISBN: 1412924081
Size: 62.23 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 544
View: 1861

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Electronic Inspection Copy available to instructors here The Handbook is the first substantive, multidisciplinary academic work to make coherent analysis of supply systems from the perspective of purchasing and supply, operations management, logistics, supply chain management, service management, industrial or relationship marketing, and inter-organisation networks. Selected by a team of leading international scholars, chapters examine key issues in the context of globalization and the move towards co-operative interorganisation network working. Expert contributors examine supply at different systems levels and differentiate between supply policy, strategy, management and operations. Organised into themed parts, the insightful introduction provides the framework for the Handbook that is divided into themed parts; it positions empirical research in the current academic context and highlights possible directions for future exploration. The Handbook will be the touchstone of any researcher interested in broadening and deepening their understanding of supply systems.

The Sage Handbook Of Advertising

The SAGE Handbook of Advertising PDF
Author: Gerard J Tellis
Publisher: SAGE
ISBN: 1446265900
Size: 60.11 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 512
View: 1537

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'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners' - Hamish Pringle, Director General, IPA 'Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us' - Philip Kotler, Kellogg School of Management 'When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do' - Sir Martin Sorrell, CEO, WPP 'This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment' - Lord (Maurice) Saatchi, Chairman, M&C Saatchi 'This magnificent volume captures all we need to know about how advertising works and its context' - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

The Sage Handbook Of Family Business

The SAGE Handbook of Family Business PDF
Author: Leif Melin
Publisher: SAGE
ISBN: 1473971225
Size: 75.63 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 696
View: 7378

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The SAGE Handbook of Family Business captures the conceptual map and state-of-the-art thinking on family business - an area experiencing rapid global growth in research and education since the last three decades. Edited by the leading figures in family business studies, with contributions and editorial board support from the most prominent scholars in the field, this Handbook reflects on the development and current status of family enterprise research in terms of applied theories, methods, topics investigated, and perspectives on the field's future. The SAGE Handbook of Family Business is divided into following six sections, allowing for ease of navigation while gaining a multi-dimensional perspective and understanding of the field. Part I: Theoretical perspectives in family business studies Part II: Major issues in family business studies Part III: Entrepreneurial and managerial aspects in family business studies Part IV: Behavioral and organizational aspects in family business studies Part V: Methods in use in family business studies Part VI: The future of the field of family business studies By including critical reflections and presenting possible alternative perspectives and theories, this Handbook contributes to the framing of future research on family enterprises around the world. It is an invaluable resource for current and future scholars interested in understanding the unique dynamics of family enterprises under the rubric of entrepreneurship, strategic management, organization theory, accounting, marketing or other related areas.

The Sage Handbook Of Propaganda

The SAGE Handbook of Propaganda PDF
Author: Paul Baines
Publisher: SAGE
ISBN: 1526486237
Size: 30.64 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 652
View: 1754

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The SAGE Handbook of Propaganda tells a radical new story about propaganda, fake news and information warfare and their toxic impact on the communications revolution of the past twenty years. It explains how propaganda invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. This is the first book of its kind, shedding a harsh new light on many current forms and processes ranging from Islamist and Far Right, troll farms and fake news institutes, to the more salient everyday manipulative practices of corporations and brands as well as political parties. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context

The Sage Handbook Of Social Marketing

The SAGE Handbook of Social Marketing PDF
Author: Gerard Hastings
Publisher: SAGE
ISBN: 144625447X
Size: 19.65 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 468
View: 6120

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For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

The Sage Handbook Of Intercultural Competence

The SAGE Handbook of Intercultural Competence PDF
Author: Darla K. Deardorff
Publisher: SAGE
ISBN: 1412960452
Size: 39.95 MB
Format: PDF, ePub, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 542
View: 6599

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Bringing together leading experts and scholars from around the world, this Handbook provides a comprehensive overview of the latest theories and research on intercultural competence. It will be a useful and invaluable resource to administrators, faculty, researchers, and students.

The Sage Handbook Of Political Communication

The SAGE Handbook of Political Communication PDF
Author: Holli A Semetko
Publisher: SAGE
ISBN: 1446265986
Size: 52.33 MB
Format: PDF, Kindle
Category : Political Science
Languages : en
Pages : 544
View: 2207

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This authoritative and comprehensive survey of political communication draws together a team of the world's leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.

The Sage Handbook Of Research In International Education

The SAGE Handbook of Research in International Education PDF
Author: Mary Hayden
Publisher: SAGE
ISBN: 0857023748
Size: 33.19 MB
Format: PDF, ePub
Category : Education
Languages : en
Pages : 520
View: 2681

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''The editors of the SAGE Handbook of Research in International Education have brought together an impressive array of scholars whose cutting edge research addresses the growing field of international education, from the experiences of K-12 schools around the world to the field of teacher education. This book raises important questions and should be read by a broad audience' - Kenneth Cushner, Executive Director of International Affairs and Professor of Education, Kent State University 'The editors of this admirable handbook have set out to produce a report on international education. Their consummate success in doing so gives those of us working in the field a new and invaluable resource. The editors may be academics but this is a book largely written by, about and for those whose job it is to teach ''internationally''. No-one working in international education will fail to be provoked, challenged or inspired by the compelling arguments advanced within this authoritative volume' - Peter MacKenzie, Principal, Hiroshima International School 'The book is well organized in carefully integrated sections and chapters and the references alone are a valuable bibliographical tool. An indispensable work highly recommended for education reference collections and the libraries of individual researchers' - J.B.Thomas, Emeritus Professor of Educational Studies, Loughborough University Interest in the field of international education has never been more intense than at present. There are a rapidly increasing number of schools worldwide set up specifically to meet the demands of those parents who, through their own professional activities, wish to have their sons and daughters educated in schools that offer programmes based on international values. Such schools have embraced the promotion of international education as one of their major goals and, consequently, an increasing number of organisations currently offer curricula that claim to be international in nature. Such global movements have created a parallel increase in the incorporation of forms of international education within national school systems throughout the world. This has resulted in wider forms of collaboration between schools in the public and private sectors, nationally and internationally, generating a much more substantial base of professional experience in the implementation of schemes for international education than had previously existed. This book analyses the origins, contributions and interpretations of international education. The authors identify approaches to research that will progress our knowledge and understanding of the field, and extend and even redraw it, on the basis of the research evidence presented. Content includes: - A historical overview of the ways in which the term "international education" has been interpreted - The theoretical interpretation of international education in its current context - International education in practice: exploration of the issues in terms of students, curricula, pedagogies and organising formal institutions - Conceptual challenges for international education in the future This handbook is an essential resource for those who are involved in the practice and academic study of international education. It will be of particular interest to researchers and teachers in universities, governmental and private curriculum development agencies, examination authorities, administrators and teachers in schools. 'This volume is another valuable SAGE contribution to the expanding literature on international education. Not all handbooks are described as essential reading but this one will be, and will become an indispensable work of reference highly recommended for education libraries (both academic and governmental) and for the bookshelves of individual researchers and all involved in international education...the three editors and their fellow authors can take a collective pride in having given us an excellent volume which very successfully completes a chronological and theoretical journey through the issues, practices and future questions presented by international research and practice in international education' - Journal of Research in International Education

The Sage Handbook Of Political Advertising

The SAGE Handbook of Political Advertising PDF
Author: Lynda Lee Kaid
Publisher: SAGE Publications
ISBN: 1452261547
Size: 28.46 MB
Format: PDF, Mobi
Category : Political Science
Languages : en
Pages : 504
View: 2964

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The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.