Team Sports Marketing

Team Sports Marketing PDF
Author: Kirk L. Wakefield
Publisher: Elsevier
ISBN: 0750679794
Size: 55.21 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 273
View: 7060

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Some might argue that sports marketing is a special case of marketing, meaning that there are theoretical and practical dimensions of marketing that are peculiar to sports marketing. This book unpacks this argument and looks at the features that distinguish it - especially from other forms of service marketing.

Sport Marketing

Sport Marketing PDF
Author: George R. Milne
Publisher: Jones & Bartlett Learning
ISBN: 9780763708733
Size: 22.98 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 169
View: 844

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Sport Marketing:Managing the Exchange Process presents cutting edge conceptual and empirical approaches for managers to manage relationships with consumers. The central theme of the book is the sport marketing exchange, because this process is fundamental to marketing and can be used to highlight the challenges and opportunities faced by the sport marketer. The authors challenge students, researchers, and managers in sport marketing to embrace current marketing tools that are being employed by marketers in other industry sectors. Several recent marketing techniques are discussed and illustrated within the sport context.

Sports Marketing

Sports Marketing PDF
Author: Matthew D. Shank
Publisher: Routledge
ISBN: 1317743458
Size: 22.36 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 672
View: 7288

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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Sports Marketing

Sports Marketing PDF
Author: Larry DeGaris
Publisher: Routledge
ISBN: 1136223460
Size: 17.85 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 282
View: 3592

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Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.

Sports Marketing

Sports Marketing PDF
Author: John A. Davis
Publisher: Edward Elgar Publishing
ISBN: 1782549277
Size: 22.30 MB
Format: PDF
Category : Sports & Recreation
Languages : en
Pages : 416
View: 6574

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This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the latest sports

Sport Marketing

Sport Marketing PDF
Author: Bernard James Mullin
Publisher: Human Kinetics
ISBN: 9780736060523
Size: 75.40 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 539
View: 5886

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This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.

Sports Marketing

Sports Marketing PDF
Author: Sean Ennis
Publisher: Springer Nature
ISBN: 3030537404
Size: 59.24 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 308
View: 4245

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Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry. Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product. Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.

Sports Marketing

Sports Marketing PDF
Author: Professor Emeritus (Late Of) Providence College Robert I Krasner
Publisher: Jones & Bartlett Publishers
ISBN: 1449648487
Size: 48.66 MB
Format: PDF, Mobi
Category :
Languages : en
Pages : 375
View: 3999

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In Sports Marketing: The View of Industry Experts, industry leaders discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will get a behind the scenes look at the many different opportunities available in the wide field of sports marketing, as well as a look at the fundamentals of the positions described.

Sports Marketing And The Psychology Of Marketing Communication

Sports Marketing and the Psychology of Marketing Communication PDF
Author: Lynn R. Kahle
Publisher: Psychology Press
ISBN: 1135616728
Size: 62.17 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 408
View: 4680

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Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing.

Sports Marketing Agreements Legal Fiscal And Practical Aspects

Sports Marketing Agreements  Legal  Fiscal and Practical Aspects PDF
Author: Ian S. Blackshaw
Publisher: Springer Science & Business Media
ISBN: 9789067047937
Size: 46.75 MB
Format: PDF, ePub
Category : Law
Languages : en
Pages : 516
View: 7197

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Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.

Strategies In Sports Marketing Technologies And Emerging Trends

Strategies in Sports Marketing  Technologies and Emerging Trends PDF
Author: Dos Santos, Manuel Alonso
Publisher: IGI Global
ISBN: 1466659955
Size: 70.58 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 363
View: 6152

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The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Emerging Trends And Innovation In Sports Marketing And Management In Asia

Emerging Trends and Innovation in Sports Marketing and Management in Asia PDF
Author: Leng, Ho Keat
Publisher: IGI Global
ISBN: 1466675284
Size: 53.20 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 315
View: 1649

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Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Dream Jobs In Sports Marketing

Dream Jobs in Sports Marketing PDF
Author: Heather Moore Niver
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448869056
Size: 48.48 MB
Format: PDF
Category : Juvenile Nonfiction
Languages : en
Pages : 128
View: 6720

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For those who are interested in sports, and those interested in the nonphysical marketing side of sports, this book offers an exhilarating look at the people who make the glitz and glamor happen. Athlete-endorsed products, Times Square billboards, and sports video games, sports marketers are the savvy professionals who help spread the word about major athletes, teams, and events. Additionally, there are many facets and areas of sports marketing that appeal to a range of different personality types. This book will inform readers of the various aspects of sports marketing, allowing great insight to those interested about where they may fit in this exciting and energizing industry.

Sports Marketing

Sports Marketing PDF
Author: Sam Fullerton
Publisher: McGraw-Hill Medical Publishing
ISBN: 9780071267632
Size: 17.85 MB
Format: PDF, ePub, Mobi
Category : Sporting goods
Languages : en
Pages : 670
View: 7580

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Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Sam Fullerton crafted this text to present the discipline of sports marketing in two broad perspectives. The first part of the text provides an introduction to the field of sports marketing and examines how marketers use sports as a platform for developing their strategies and tactics. The second part of the text provides detailed coverage of the marketing of sports products, increasing media audiences and live attendance, the selling of sports-related products, and more. This is not simply a basic marketing text using sports examples. Sports Marketing fills a gap for this newly recognized course area by presenting a strong business perspective through its content. It looks at the economic impact of the industry and identifies an array of career opportunities for students interested in sports marketing. There is comprehensive coverage of how sports are used as a marketing platform and an abundance of real-world national and international examples to support the material.