Sports Market Place

Sports Market Place PDF
Author:
Publisher:
ISBN:
Size: 43.47 MB
Format: PDF, ePub, Mobi
Category : Athletics
Languages : en
Pages :
View: 5020

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Sports Market Place 1985

Sports Market Place 1985 PDF
Author: Richard A. Lipsey
Publisher:
ISBN: 9780939300501
Size: 30.71 MB
Format: PDF, Kindle
Category : Athletic clubs
Languages : en
Pages : 509
View: 609

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Sports Market Place Directory 2015

Sports Market Place Directory  2015 PDF
Author: Laura Mars
Publisher:
ISBN: 9781619255623
Size: 70.64 MB
Format: PDF, Kindle
Category : Reference
Languages : en
Pages : 1800
View: 4070

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For over 20 years, this comprehensive, up-to-date directory has offered direct access to the Who, What, When & Where of the Sports Industry. With over 20,000 updates and enhancements, Sports Market Place Directory is the most detailed, comprehensive and c

Sports Market Place Directory

Sports Market Place Directory PDF
Author: Grey House Publishing
Publisher: Grey House Publishing
ISBN: 9781592370481
Size: 21.58 MB
Format: PDF, ePub, Docs
Category : Reference
Languages : en
Pages : 1745
View: 861

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Sports Market Place Directory

Sports Market Place Directory PDF
Author: Richard Gottlieb
Publisher: Grey House Publishing
ISBN: 9781592371891
Size: 34.74 MB
Format: PDF, ePub, Docs
Category : Reference
Languages : en
Pages : 2219
View: 4225

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Sports Marketing

Sports Marketing PDF
Author: Matthew D. Shank
Publisher: Routledge
ISBN: 131774344X
Size: 80.96 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 672
View: 6366

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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Sport Marketing

Sport Marketing PDF
Author: Bernard James Mullin
Publisher: Human Kinetics
ISBN: 9780736060523
Size: 58.72 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 539
View: 3790

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This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.

Competition In The Sports Programming Marketplace

Competition in the Sports Programming Marketplace PDF
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet
Publisher:
ISBN:
Size: 37.72 MB
Format: PDF
Category : Competition, Unfair
Languages : en
Pages : 110
View: 371

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The Sport Business Handbook

The Sport Business Handbook PDF
Author: Rick Horrow
Publisher: Human Kinetics Publishers
ISBN: 1492543101
Size: 32.49 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 408
View: 6429

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"This book is a collection of writings from sport business professionals. Each of the 28 chapters tackles an essential topic that any person who wants to be a force in sport business will face early and often in his or her career"--

European Commission White Paper On Sport

European Commission White Paper on Sport PDF
Author: Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee
Publisher: The Stationery Office
ISBN: 9780215515124
Size: 27.31 MB
Format: PDF
Category : Sports and state
Languages : en
Pages : 95
View: 1283

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The European Commission white paper on sport, published on 11 July 2007, was referred to the Culture, Media and Sport Committee for an opinion by the European Scrutiny Committee. The white paper consists of three policy discussions, on the social value of sport, the economic value of sport, and the organisation of sport. Various action points emerge from the discussions, and with the white paper these form the Action Plan Pierre de Coubertin (included as an appendix to this report). There is a lack of competence for sport under existing EU treaties, though not under the Reform, or Lisbon, treaty. The report examines the content of the white paper and sport and EU law in detail. The Committee believes that sport has distinctive characteristics that need to be taken into account in the application of EU law. Much of the white paper is useful in exploring scope for using existing networks and programmes to support participation in sport. But the Committee does not believe there is any justification or necessity for the Commission to take a more active role in driving the development of policy on sport, and notes the alarm created by the lack of a clear statement on the autonomy of sports organisations. Governing bodies of sport should have the freedom to decide for themselves how their sport is run.

Emerging Trends And Innovation In Sports Marketing And Management In Asia

Emerging Trends and Innovation in Sports Marketing and Management in Asia PDF
Author: Leng, Ho Keat
Publisher: IGI Global
ISBN: 1466675284
Size: 27.85 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 315
View: 662

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Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.