Sneaker Wars

Sneaker Wars PDF
Author: Barbara Smit
Publisher: Harper Collins
ISBN: 0061246581
Size: 66.62 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 400
View: 3366

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Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

Gender Race And Class In Media

Gender  Race  and Class in Media PDF
Author: Gail Dines
Publisher: SAGE
ISBN: 9780761922612
Size: 66.34 MB
Format: PDF, Kindle
Category : Language Arts & Disciplines
Languages : en
Pages : 776
View: 7702

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Incisive analyses of mass media – including such forms as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising—enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.

The Sports Shoe

The Sports Shoe PDF
Author: Thomas Turner
Publisher: Bloomsbury Publishing
ISBN: 147428180X
Size: 20.13 MB
Format: PDF, ePub, Mobi
Category : Design
Languages : en
Pages : 296
View: 105

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The story of the sneaker's rise from the first Victorian tennis shoes to the Nike Air Max and beyond Moving from the athletic field to the shopping mall, Thomas Turner tells a fresh story of the evolution of the sports shoe against the changing landscape of society, sport, fashion, industry, and technology. The Sports Shoe takes us on a journey from the first Victorian tennis shoes to the adidas Superstar and the innovative technologies of Nike Air Max. Featuring newly uncovered archival material and historic images showcasing key personalities, vintage marketing and common perceptions of this hugely desirable product, this book is a must-have for any sneaker collector, historian of popular culture, or anyone interested in the place of athletic footwear in our lives today.

American History Through American Sports

American History Through American Sports PDF
Author: Danielle Sarver Coombs
Publisher: ABC-CLIO
ISBN: 0313379882
Size: 66.16 MB
Format: PDF, ePub
Category : Social Science
Languages : en
Pages : 944
View: 818

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Filled with insightful analysis and compelling arguments, this book considers the influence of sports on popular culture and spotlights the fascinating ways in which sports culture and American culture intersect.

No Logo 10th Anniversary Edition

No Logo 10th Anniversary Edition PDF
Author: Naomi Klein
Publisher: Vintage Canada
ISBN: 0307366316
Size: 74.81 MB
Format: PDF, Kindle
Category : Social Science
Languages : en
Pages : 528
View: 6958

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The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago.

Myths And Milestones In The History Of Sport

Myths and Milestones in the History of Sport PDF
Author: S. Wagg
Publisher: Springer
ISBN: 0230320813
Size: 48.97 MB
Format: PDF, Docs
Category : History
Languages : en
Pages : 315
View: 702

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The conventional history of sport, as conveyed by television and the sports press, has thrown up a great many apparent turning points, but knowledge of these apparently defining moments is often slight. This book offers readable, in-depth studies of a series of these watersheds in sport history and of the circumstances in which they came about.

King James

King James PDF
Author: Ryan Jones
Publisher: St. Martin's Griffin
ISBN: 1429937645
Size: 69.63 MB
Format: PDF, ePub
Category : Sports & Recreation
Languages : en
Pages : 224
View: 2078

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LeBron James is a six-foot-eight gift from the basketball heavens. For the past three years he was the undisputed finest high school player in America. He was the one NBA scouts drooled over, corporations dreamt of, event promoters begged for, and now NBA fans clamor after. With appearances on the cover of Sports Illustrated and features on ESPN and in newspapers across the country, never before has a high school basketball player been so highly touted or an eighteen-year-old athlete been the subject of such fascination. In fact, no basketball player in the world has had this level of attention this year. Love him or hate him, there is no denying that LeBron James is a force on the basketball court, and his rags-to riches story is the stuff that dreams are made of. Now, for the first time, author Ryan Jones has written a book that incorporates everything that is King James: the controversy, the athletic potential, the jerseys and the Humvee, the hobnobbing with the world's most famous stars, the money, and, of course, the game. This is a book for every fan of LeBron James and for anybody interested in reading about an NBA basketball career in the making.

The Ultimate Book Of Sports Lists 1998

The Ultimate Book of Sports Lists  1998 PDF
Author: Mike Meserole
Publisher: DK Publishing (Dorling Kindersley)
ISBN: 9780789421340
Size: 13.31 MB
Format: PDF, Mobi
Category : Sports
Languages : en
Pages : 224
View: 5203

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Filled with fascinating facts on sports from baseball to boxing, and competitive venues from college to the Olympics, this new and definitive, illustrated annual sports reference manual includes a wealth of statistics--including the 1997 World Series--plus full-color photos.


Management PDF
Author: Ricky W. Griffin
Publisher: Houghton Mifflin College Division
ISBN: 9780395630075
Size: 11.82 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 716
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Includes chapter notes, photo credits, name index

The Super Sneaker Book

The Super Sneaker Book PDF
Author: Caroline A. Zimmermann
ISBN: 9780385141895
Size: 66.68 MB
Format: PDF, Mobi
Category : Sneakers
Languages : en
Pages : 184
View: 2460

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Business Week

Business Week PDF
Size: 31.59 MB
Format: PDF, ePub, Docs
Category : Business
Languages : en
Pages :
View: 5195

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The Best American Sports Writing 2007

The Best American Sports Writing 2007 PDF
Author: David Maraniss
Publisher: Mariner Books
ISBN: 9780618751167
Size: 53.37 MB
Format: PDF
Category : Sports & Recreation
Languages : en
Pages : 367
View: 5024

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Includes articles chosen from magazines and newspapers on topics ranging from bullfighting to basketball, baseball, and boxing

Cases In Strategic Management

Cases in Strategic Management PDF
Author: Thomas L. Wheelen
Publisher: Addison Wesley Publishing Company
Size: 54.45 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 688
View: 1246

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