Marketing Library And Information Services International Perspectives

Marketing Library and Information Services  International Perspectives PDF
Author: IFLA
Publisher: Walter de Gruyter
ISBN: 3598440197
Size: 63.33 MB
Format: PDF, Kindle
Category : Language Arts & Disciplines
Languages : en
Pages : 435
View: 7629

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The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Marketing Library And Information Services Ii

Marketing Library and Information Services II PDF
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 311028104X
Size: 56.94 MB
Format: PDF, Kindle
Category : Language Arts & Disciplines
Languages : en
Pages : 423
View: 3885

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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Strategic Marketing In Library And Information Science

Strategic Marketing in Library and Information Science PDF
Author: Linda S Katz
Publisher: Routledge
ISBN: 1136413790
Size: 23.92 MB
Format: PDF, ePub
Category : Language Arts & Disciplines
Languages : en
Pages : 270
View: 1522

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Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing—relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: “The Basis and Context for Marketing” (theoretical information) and “The Application of Marketing” (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LIS—what it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Center—a fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries

Marketing Planning Library And Information Services

Marketing planning Library and Information Services PDF
Author: Darlene E. Weingand
Publisher: Libraries Unlimited
ISBN: 9781563086120
Size: 49.75 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 187
View: 4484

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Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This practical handbook gives a broad overview of the entire marketing/planning system-from creating a marketing team and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, promoting services, and evaluating the end result.

Marketing Concepts For Libraries And Information Services

Marketing Concepts for Libraries and Information Services PDF
Author: Eileen Elliott De Sáez
Publisher: Facet Pub
ISBN:
Size: 14.83 MB
Format: PDF, ePub, Mobi
Category : Reference
Languages : en
Pages : 224
View: 2068

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The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.

Libraries And Information Services Towards The Attainment Of The Un Millennium Development Goals

Libraries and Information Services towards the Attainment of the UN Millennium Development Goals PDF
Author: Benson Njobvu
Publisher: Walter de Gruyter
ISBN: 3598441258
Size: 18.22 MB
Format: PDF, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 224
View: 1820

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The United Nations Millennium declarations of 2002 set eight Millennium Development Goals (MDGs) to be achieved by 2015. The papers presented in this publication endeavour to address how libraries and information professionals in East, Central and Southern Africa seek to make themselves relevant to national development by asking themselves how libraries and information centres could contribute to the attainment of these MDGs.

Library And Information Center Management 8th Edition

Library and Information Center Management  8th Edition PDF
Author: Robert D. Stueart
Publisher: ABC-CLIO
ISBN: 1610693264
Size: 37.14 MB
Format: PDF, ePub
Category : Language Arts & Disciplines
Languages : en
Pages : 470
View: 7241

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This updated edition of the renowned library management textbook provides a comprehensive overview of the techniques needed to effectively manage a contemporary library or information center.

A New Paradigm Of Library And Information Services Marketing

A New Paradigm of Library and Information Services Marketing PDF
Author: Dinesh K. Gupta
Publisher: Chandos Publishing
ISBN: 9781843346630
Size: 22.13 MB
Format: PDF, ePub, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 200
View: 5642

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This book reviews marketing library and information services with a new perspective, and is written against the backdrop of the changing approaches to the marketing of library and information services over the last four decades. It provides LIS managers, teachers and students at all levels with the necessary principles, approaches for understanding customers and their needs, information about the available resources and services and motivational techniques to use these resources and services to satisfy their customers' needs. The book looks at marketing not from the traditional hard sell approach, but with a soft approach, signifying the potentials of marketing in library and information services.

Marketing Libraries In A Web 2 0 World

Marketing Libraries in a Web 2 0 World PDF
Author: Réjean Savard
Publisher: Walter de Gruyter
ISBN: 3110263319
Size: 77.55 MB
Format: PDF, Kindle
Category : Language Arts & Disciplines
Languages : en
Pages : 161
View: 2678

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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Library And Information Science In Developing Countries Contemporary Issues

Library and Information Science in Developing Countries  Contemporary Issues PDF
Author: Tella, A.
Publisher: IGI Global
ISBN: 1613503369
Size: 78.55 MB
Format: PDF, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 335
View: 368

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The field of library and information science is experiencing significant and continued transformation as a result of advancements in digital technology. Adapting to new technologies is crucial for librarians and other information professionals, but there exists a particularly acute gap in technology adoption among developing countries. Library and Information Science in Developing Countries: Contemporary Issues explores the relationship between global technology development and the impact of new technologies on library practice, library education, and information science. Book chapters and case studies in this work provide insight to and support for practitioners and executives concerned with the management of knowledge, information, and organizational development in different types of work environments and learning communities.

Marketing Concepts For Libraries And Information Services

Marketing Concepts for Libraries and Information Services PDF
Author: Eileen Elliott de Sáez
Publisher: Facet Pub
ISBN: 9781856048705
Size: 62.35 MB
Format: PDF, Kindle
Category : Language Arts & Disciplines
Languages : en
Pages : 240
View: 2215

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This fully-updated third edition of the best-selling textbook offers information professionals a comprehensive foundation and structure for effective strategic marketing and shows how they can use this to enable their library to grow, develop and find new perspectives. The books introduces practitioners to a wide range of marketing concepts and techniques suitable for library and information services and shows how it is essential for a library to be truly market oriented in order to ensure its survival and future prosperity. The third edition is fully updated to encompass recent developments including social media, marketing 3.0, interactive marketing, values-driven marketing marketing, holistic marketing annd video marketing. The book also includes two completely new chapters on marketing environments and marketing culture. The book offers references and lists of further reading to act as a useful source of further information. This will be essential reading for library managers and library and information professionals who want a comprehensive foundation and structure for effective strategic marketing and students of LIS.