Global Strategic Management Second Edition

Global Strategic Management  Second Edition PDF
Author: Philippe Lasserre
Publisher: Palgrave MacMillan
ISBN:
Size: 18.61 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 483
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Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalisation on business organisations and how managers could and should react. The text is written by a well-respected professor of strategy at one of the world’s leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.

Global Strategic Management

Global Strategic Management PDF
Author: Jedrzej George Frynas
Publisher: Oxford University Press
ISBN: 0199543933
Size: 15.76 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 422
View: 2942

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Global Strategic Management 2e provides a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics as well as new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives thestudent a thorough understanding of the wide range of theories and research available in this field, and provides a wealth of both mini- and full-length cases of successful global companies from the United States, Europe and emerging economies. Continuing with the concise treatment of topics, accessible writing style and clear structure that were such strengths of the first edition of this text, the second edition comprises 12 chapters divided into five parts. A new chapter, on knowledge and innovation, has been added. A fifth part oninnovation has been introduced to clearly outline the importance of this area to global strategy. A full complement of pedagogical features are consistently applied throughout the text in order to support students and to ensure they benefit from the wide-ranging content. Chapter summaries ensure students have a clear understanding of key points, and discussion questions allow the reader to checktheir understanding and think around the subject. The text is also supported by an Online Resource Centre, which has been fully updated to compliment the new edition of the text.

Strategic Management

STRATEGIC MANAGEMENT PDF
Author: PRASAD, KESHO
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120351282
Size: 78.94 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 580
View: 5204

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The second edition of the book is richer in contents with updated concepts on strategic management. The entire text is restructured and fine-tuned to meet the needs of the students pursuing MCom/MBA/PGDBA and identical courses. The book, now divided into four parts, is focused on providing the readers broad perspectives on formulation of strategy, its processes, implementation as well as evaluation so as to assess its effectiveness. The book brings into fore the learning that a strategy is good if it passes the test of feasibility, acceptability and suitability. Now, the text incorporates 44 live cases of successful, reputable organizations, which have excelled as a result of application of strategic planning/strategic thinking in formulation and implementation of their strategies. Besides, references have been made of the practices in 65 successful global companies while discussing the concepts and practices. NEW TO THE SECOND EDITION Beginning with an overview of strategic management, the text analyzes important topics such as • Environmental macro- and micro-factors of the organization, which underline success of an enterprise • What develops sustainable competitive advantage in organizations • Eight implementation techniques which are helpful in successful implementation of strategies • Evaluation of strategy and GE-McKinsey matrix on measurement of organizational success • Role and traits of strategic leadership for successful implementation of strategy in face of uncertain, turbulent and complex global market • Learning from the case study on Mobil company

Global Marketing Management System

Global Marketing Management System PDF
Author: Basil Janavaras
Publisher: World Scientific Publishing Company
ISBN: 9813201096
Size: 62.51 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 340
View: 7181

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This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice. More about GMMSO GMMSO4 Student User Guide (2 MB) What is GMMS? For Professors (2 MB) What is GMMS? For Consultants and SMEs (2 MB) Contents:The Global Marketing Management System:Introduction:Globalization and the Need for a Global Business EducationProject-based Learning and GMMSOUnderstanding the Firm's Strategic Position:Information ScanningPerforming a Firm Level Strategic AnalysisSummaryThe Search for Global Markets:The Decision Making ProcessPreliminary Screening of MarketsThe Process of Screening Countries Using Three Separate Screening Matrices Performing an in-Depth Market Analysis of the Two Best MarketsMarket and Company Sales PotentialAnalyzing Market/Country Specific Competitive AnalysisIdentification of Country-entry Conditions for the FirmAnalysis of Financial and Market Entry ConditionsCreating an Entry Strategy into a Selected Market:Selecting an Entry Mode into the Target MarketThe Business Environment of the Selected MarketCreating a Marketing Plan with Its Firm Specific Goals and ObjectivesDeveloping a Product StrategyDeveloping a Pricing StrategyCreation of a Promotional StrategyDeveloping of a Distribution StrategyCreation of a Financial StrategyCreating the Organizational Structure for the New MarketUnderstanding Exit Strategy and ScenariosSummaryThe GMMSO4 Software System:GMMSO4:What Is GMMSO?Bridge the GapBenefitsBackground to the Development of the Online Version of the GMMS MethodLearning OutcomesCase Study:Lafkiotis Winery Entry into United States: A Report Created by Using the GMMSO4 SystemLafkiotis Winery's Strategic AnalysisThe Search for Global MarketEntry Strategy into the US Market Readership: Students, instructors, researchers and professionals working in the fields of marketing management, global strategy and international business.

Global Strategic Management

Global Strategic Management PDF
Author: Gerardo R. Ungson
Publisher: Routledge
ISBN: 1317469739
Size: 67.91 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 624
View: 5395

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International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firms need a well-developed capability for sound strategic decisions. This comprehensive work provides an applied and integrated strategic framework for developing capabilities that lead to global success. It is designed to help readers achieve three essential objectives. First, it provides intellectual and practical guidelines for readers to execute goals and strategies that lead to meaningful and productive results. The book is packed with frameworks, cases, anchoring exercises, techniques, and tools to help readers emerge with a completed business plan after the last chapter. Second, it focuses on strategy and how firms build competitive presence and advantages in a global context. A primary learning objective is to enable readers to understand and evaluate the major issues in strategy formulation and implementation in a global context. Third, it provides an accessible framework that will help guide readers in making strategic decisions that are sound and effective. It offers a unifying process that delineates the necessary steps in analyzing the readiness of a firm to do business abroad. In addition to core issues, each chapter presents frameworks, analytical tools, action-oriented items, and a real-world case - all designed to provide insights on the challenges imposed by globalization and technology on managers operating in a global context.

Strategic Financial Management Second Edition

STRATEGIC FINANCIAL MANAGEMENT  SECOND EDITION PDF
Author: SOFAT, RAJNI
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120351606
Size: 26.50 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 456
View: 3421

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The Second Edition of the book encompasses two new chapters—Strategic Cost Management and Business Ethics—A Strategic Financial Management Instrument. The book, being an augmented version of the previous edition, equips the young managers with the fundamentals and basics of strategic management and financial management in a cogent manner. The text now provides a better orientation to the students on the topics like corporate restructuring, divestitures, acquisitions, and mergers in the global context with the help of examples and caselets. The book has been revised keeping in view the requirements of postgraduate students of management and the students pursuing professional courses such as CA, MFC and CS. In addition, professionals working in the corporate sector may also find the book beneficial to integrate the financial management functions into business strategy and financial operations. Distinctive features • Model question papers have been appended at the end of the book. • Better justification of topics by merging the contents wherever required. • Theory supported with caselets inspired from global as well as Indian context.

Strategic Management

Strategic Management PDF
Author: Marios Katsioloudes
Publisher: Routledge
ISBN: 1136362800
Size: 47.20 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 408
View: 4146

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Strategic Management has a unique approach goes beyond the traditional application for the for profit sector to address issues for the non-profit sector. It is the only graduate-level text that approaches strategic management from a global cultural perspective.

Hospitality Strategic Management

Hospitality Strategic Management PDF
Author: Cathy A. Enz
Publisher: John Wiley and Sons
ISBN: 047008359X
Size: 30.54 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 696
View: 6175

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Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Global Strategic Management

Global Strategic Management PDF
Author: Philippe Lasserre
Publisher: Macmillan International Higher Education
ISBN: 1137584602
Size: 29.87 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 510
View: 6286

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Thoroughly revised and updated, this fourth edition of Lasserre’s popular textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. It features numerous case studies and examples of established international companies and of SMEs looking to grow their international presence. Global Strategic Management blends academic rigour and a practical approach to provide a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business from one of the world’s leading business schools, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students find easy to learn from and actually enjoy reading. This fully-updated fourth edition includes: • New and expanded coverage of BRICs, ‘born global’ firms, Corporate Social Responsibility and the underground econo my • More on e-business and the role of the internet in global business • A brand new video feature with business leaders explaining the practical implications and implementation of issues covered in the text • Genuinely global in scope and approach: over 40 mini-cases and examples cover emerging economies in Africa, Latin America and the Far East as well as established firms worldwide • Perfect balance between theory and the real world of business: numerous up-to-date examples that illustrate principles and support learning throughout The strong pedagogical framework from the previous edition remains, including: - Learning objectives - Mini cases, with questions, and shorter examples - Summary and key points - Learning assignments - Key words – with an end-of-book glossary - Web resources – providing links to useful websites - References and further reading Please visit the companion website at : www.palgravehighered.com/lasserre-gsm-4e for online resources including self-assessment questions, mini-case questions, PowerPoint presentations, and useful weblinks, as well as new video interviews with leading business people across the world. Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau, France. He is an established authority in the field of international business and strategy, with over forty years’ experience in teaching, research and consulting in strategic management and international business. He has authored many books in these areas, and has held visiting professorships in Singapore, China, the US and Australia.

Global Strategic Planning

Global Strategic Planning PDF
Author: Marios Katsioloudes
Publisher: Routledge
ISBN: 1136015698
Size: 33.45 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 500
View: 3941

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First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

Encyclopedia Of Knowledge Management Second Edition

Encyclopedia of Knowledge Management  Second Edition PDF
Author: Schwartz, David
Publisher: IGI Global
ISBN: 1599049325
Size: 47.59 MB
Format: PDF, Docs
Category : Computers
Languages : en
Pages : 1730
View: 619

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Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. The Encyclopedia of Knowledge Management, Second Edition provides a compendium of terms, definitions and explanations of concepts, processes and acronyms addressing the challenges of knowledge management. This two-volume collection covers all aspects of this critical discipline, which range from knowledge identification and representation, to the impact of Knowledge Management Systems on organizational culture, to the significant integration and cost issues being faced by Human Resources, MIS/IT, and production departments.

Global Strategy

Global Strategy PDF
Author: Mike W. Peng
Publisher: Cengage Learning
ISBN: 0324590997
Size: 14.62 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 560
View: 748

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GLOBAL STRATEGY is the first textbook of it's kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. While the few other available international strategy texts focus on how to manage larger, multinational enterprises, Mike Peng's GLOBAL STRATEGY, Second Edition, offers several new perspectives. These include a broadened definition of global strategy; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessible way to engage students. The text uses the strategy tripod--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe? Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

International Encyclopedia Of Hospitality Management 2nd Edition

International Encyclopedia of Hospitality Management 2nd edition PDF
Author: Abraham Pizam
Publisher: Routledge
ISBN: 113643903X
Size: 56.60 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 738
View: 2419

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The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality industry. There are 185 Hospitality Management degrees in the UK alone. This new edition updates and significantly revises twenty five per cent of the entries and has an additional twenty new entries. New online material makes it the most up-to-date and accessible hospitality management encyclopedia on the market. It covers all of the relevant issues in the field of hospitality management from a sectoral level (lodging, restaurants/food service, time-share, clubs and events) as well as a functional one (accounting and finance, marketing, strategic management, human resources, information technology and facilities management). Its unique, user-friendly structure enables readers to find exactly the information they require at a glance – whether they require broad detail that takes a more cross-sectional view across each subject field or more focused information that looks closely at specific topics and issues within the hospitality industry today.

Strategic Marketing Making Decisions For Strategic Advantage Second Edition

STRATEGIC MARKETING   MAKING DECISIONS FOR STRATEGIC ADVANTAGE  SECOND EDITION PDF
Author: Sahaf, Musadiq A.
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9388028724
Size: 79.16 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 736
View: 7134

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This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)