Entertainment Education And Social Change

Entertainment Education and Social Change PDF
Author: Arvind Singhal
Publisher: Routledge
ISBN: 1135624550
Size: 60.62 MB
Format: PDF, ePub, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 320
View: 702

Get Book

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

Information Technology Development And Social Change

Information Technology  Development  and Social Change PDF
Author: Fay Patel
Publisher: Routledge
ISBN: 1136326111
Size: 68.81 MB
Format: PDF
Category : Social Science
Languages : en
Pages : 22
View: 4250

Get Book

The speed and cost effectiveness of new information technology has prompted many to view these innovations as a panacea for social and economic development. However, such a view flies in the face of continuing inequities in education, health, food, and infrastructure. This volume explores these issues – along with questions of access, privilege, literacy, training, and the environmental and health effects of information technologies in the developing world – arguing that a higher level of development does not always result from a higher level of technologization.

Public Communication Campaigns

Public Communication Campaigns PDF
Author: Ronald E. Rice
Publisher: SAGE
ISBN: 1412987709
Size: 67.87 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 376
View: 4209

Get Book

In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, use of condoms, ocean sustainability,fear messages, and digital games. Classic chapters are updated, on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

Organizing For Social Change

Organizing for Social Change PDF
Author: Michael J Papa
Publisher: SAGE
ISBN: 9780761934356
Size: 56.53 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : en
Pages : 297
View: 6971

Get Book

Conventionally, analysts of social change perceive organizational initiatives in binary terms: projects are seen as being either top-down or bottom-up; local culture is seen as being either modern or traditional. Challenging this restrictive dualism, this important book argues that social change emerges in a nonlinear, circuitous, and dialectic process of struggle. In support of their approach, the authors: - identify four dialectic tensions as being central to the process of organizing for social change: control and emancipation, oppression and empowerment, dissemination and dialogue, and fragmentation and unity; - argue for a dialectic approach which acknowledges that contradictory tensions can and do co-exist (for example, a project can control beneficiaries with tough conditionalities even as it emancipates them); and - draw upon cases set in various contexts—social justice, academic, corporate, artistic, and others—from both developing and developed countries.

The Handbook Of Global Health Communication

The Handbook of Global Health Communication PDF
Author: Rafael Obregon
Publisher: John Wiley & Sons
ISBN: 1118241908
Size: 11.48 MB
Format: PDF, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 680
View: 3240

Get Book

International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches

Entertainment Education

Entertainment Education PDF
Author: Arvind Singhal
Publisher: Routledge
ISBN: 1135669422
Size: 66.30 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : en
Pages : 280
View: 6913

Get Book

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

The Culture Of Aids In Africa

The Culture of AIDS in Africa PDF
Author: Gregory Barz
Publisher: Oxford University Press
ISBN: 019978003X
Size: 43.63 MB
Format: PDF, ePub, Docs
Category : Music
Languages : en
Pages : 528
View: 1428

Get Book

The Culture of AIDS in Africa enters into the many worlds of expression brought forth across this vast continent by the ravaging presence of HIV/AIDS. Africans and non-Africans, physicians and social scientists, journalists and documentarians share here a common and essential interest in understanding creative expression in crushing and uncertain times. They investigate and engage the social networks, power relationships, and cultural structures that enable the arts to convey messages of hope and healing, and of knowledge and good counsel to the wider community. And from Africa to the wider world, they bring intimate, inspiring portraits of the performers, artists, communities, and organizations that have shared with them their insights and the sense they have made of their lives and actions from deep within this devastating epidemic. Covering the wide expanse of the African continent, the 30 chapters include explorations of, for example, the use of music to cope with AIDS; the relationship between music, HIV/AIDS, and social change; visual approaches to HIV literacy; radio and television as tools for "edutainment;" several individual artists' confrontations with HIV/AIDS; various performance groups' response to the epidemic; combating HIV/AIDS with local cultural performance; and more. Source material, such as song lyrics and interviews, weaves throughout the collection, and contributions by editors Gregory Barz and Judah M. Cohen bookend the whole, to bring together a vast array of perspectives and sources into a nuanced and profoundly affective portrayal of the intricate relationship between HIV/AIDS and the arts in Africa.

Understanding Community Media

Understanding Community Media PDF
Author: Kevin Howley
Publisher: SAGE Publications
ISBN: 1483342859
Size: 41.67 MB
Format: PDF, ePub
Category : Language Arts & Disciplines
Languages : en
Pages : 424
View: 7204

Get Book

A text that reveals the value and significance of community media in an era of global communication With contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis of the relationships between media and society, technology and culture, and communication and community. Key Features Provides vivid examples of community and alternative media initiatives from around the world Explores a wide range of media institutions, forms, and practices—community radio, participatory video, street newspapers, Independent Media Centers, and community informatics Offers cutting-edge analysis of community and alternative media with original essays from new, emerging, and established voices in the field Takes a multidimensional approach to community media studies by highlighting the social, economic, cultural, and political significance of alternative, independent, and community-oriented media organizations Enters the ongoing debates regarding the theory and practice of community media in a comprehensive and engaging fashion Intended Audience This core text is designed for advanced undergraduate and graduate courses such as Community Media, Alternative Media, Media & Social Change, Communication & Culture, and Participatory Communication in the departments of communication, media studies, sociology, and cultural studies.

Persuasion

Persuasion PDF
Author: Daniel J. O'Keefe
Publisher: SAGE Publications
ISBN: 1483309711
Size: 66.13 MB
Format: PDF, ePub, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 408
View: 6463

Get Book

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

Transmedia Storytelling And The New Era Of Media Convergence In Higher Education

Transmedia Storytelling and the New Era of Media Convergence in Higher Education PDF
Author: Stavroula Kalogeras
Publisher: Springer
ISBN: 1137388374
Size: 15.19 MB
Format: PDF, ePub, Mobi
Category : Social Science
Languages : en
Pages : 257
View: 2247

Get Book

Stories, whether they are fact or fiction, popular or not, are a proven method of pedagogy. In the age of media convergence and with the advancement of technology, stories have morphed into new forms; however, their core purpose remains the same, which is to pass on knowledge and information. The internet, with its inherent interactivity, and story, with its inherent capacity to engage, can lead to innovative and transformative learning experiences in media-rich environments. This book focuses on web-based Transmedia Storytelling Edutainment (TmSE) as an andragogical practice in higher education. Story is at the forefront of this investigation because narrative is the basis for developing entertainment media franchise that can be incorporated into pedagogical practice. The propulsion of this analysis consists of practice-based research through narrative inquiry and an e-module case study presented on multimedia storytelling in the classroom. A Transmedia Storytelling Framework is provided for creating screenplays for cross-media projects and for analyzing their appropriateness in education. Additionally, a hypertext screenplay, which allowed students to dig deeper into the story word and to build more knowledge, is evaluated for its use in higher education. Since screenplays are by nature writing for the screen, it is believed that the more visual the input, the more likely it is to be memorized and recalled. A link to The Goddess Within screenplay is available for download on the right hand side of this page.

Combating Aids

Combating AIDS PDF
Author: Arvind Singhal
Publisher: SAGE
ISBN: 9780761997283
Size: 50.52 MB
Format: PDF, Docs
Category : Medical
Languages : en
Pages : 425
View: 159

Get Book

`This gripping narrative not only documents the history of humankind's interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and AIDS prevention, care and treatment. Singhal and Rogers remind us that our global environment is shaped by powerful communication means and methods that, if properly harnessed, can help defeat the plague of the 21st century' - Neil McKee, Senior Technical Advisor for HIV//AIDS and Adolescent Health, Johns Hopkins University HIV//AIDS is a matter of global concern. The world is now more than 20 years into the HIV//AIDS crisis with no vaccine in sight, and relatively few effective and sustainable prevention programs. Although the rate of HIV infection and AIDS deaths has declined in the richer nations of the developed world, infection rates are soaring in developing countries. AIDS is now the leading cause of death in Africa, and the fourth leading cause of death globally.

The International Encyclopedia Of Communication Digital Imagery Fictional Media Content

The International Encyclopedia of Communication  Digital imagery Fictional media content PDF
Author: Wolfgang Donsbach
Publisher:
ISBN:
Size: 53.69 MB
Format: PDF, ePub
Category : Communication
Languages : en
Pages : 5694
View: 4371

Get Book

Collection of 1,339 original entries, spanning the scholarship, evidence, and methodology of communication research. Coverage of theories, media and communication phenomena, research methods, problems, concepts, and geographical areas in this interdisciplinary field. Editorial areas include: communication theory and philosophy, interpersonal communication, journalism, intercultural and intergroup communication, media effects, strategic communication/PR, communication and media law and policy, media systems in the world, and communication and technology.